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L'OCCITANE Group (B Corp) · 23 hours ago

CRM Manager

New York, NY

Full-time

Onsite

Mid, Senior Level

$90K/yr - $100K/yr

4+ years exp

L'OCCITANE Group is a B Corp company seeking a CRM Manager to lead the execution and optimization of their Marketing and Journey email programs across the US and Canada. This role involves strategic planning, audience segmentation, and performance management to enhance customer engagement and ensure compliance with brand standards.

BeautyCosmeticsManufacturing

H1B Sponsor Likely

Responsibilities

Plan, build, QA, and deploy all US Marketing emails and all US/Canada Journey emails, including lifecycle, triggered, and automated flows

Translate contact strategy into actionable workflows—defining segmentation logic, suppressions, cadence rules, and creative sequencing

Maintain and optimize journey logic, including routing paths, entry/exit rules, prioritization, and refresh cycles to ensure continued program health

Troubleshoot workflow, logic, and data issues to maintain uptime and ensure flawless execution

Partner closely with the Associate Manager to ensure alignment, continuity, and coordinated execution across all email programs

Own reporting for all Marketing and Journey emails across the US and Canada

Monitor KPIs, deliverability metrics, audience engagement, and overall channel health

Develop structured test plans including creative, cadence, segmentation, and logic tests and analyze results to inform data-driven optimization

Present insights, trends, and recommendations to Marketing and key partners to guide channel strategy and decision-making

Maintain a flawless deployment schedule with high accuracy and zero-error standards across Adobe and Attentive programs

Ensure all sends meet brand voice, creative guidelines, and compliance standards (CAN-SPAM, CASL, privacy policies)

Manage cross-functional timelines with Creative, Regulatory, and E-Commerce teams to ensure on-time asset delivery, approvals, and QA completion

Oversee operational documentation, workflows, and process improvements to drive efficiency and consistency

Serve as a primary partner for Marketing, Creative, E-Commerce, Regulatory, and Analytics teams on Window and Journey initiatives

Manage relationships with email agency partners to support automation updates, workflow enhancements, and operational scalability

Ensure alignment across teams to deliver integrated, cohesive customer experiences

Qualification

CRM strategyEmail marketingAutomated email journeysData analysisAdobe CampaignProject managementExcel/Google SheetsCAN-SPAMCommunication skillsCollaboration skillsOrganization skills

Required

Bachelor's degree in Marketing, Business, Communications, or related field

4–6 years of CRM, email marketing, lifecycle marketing, or customer journey management experience

Strong understanding of CRM strategy, segmentation, and lifecycle/triggered workflows

Expertise in building, optimizing, and troubleshooting complex email automations

Excellent project management skills with strict attention to detail and timelines

Analytical mindset with the ability to interpret data and translate insights into actionable recommendations

Strong communication and collaboration skills across cross-functional teams and external agency partners

High level of organization and comfort managing multiple programs simultaneously

Experience working within enterprise CRM platforms (Adobe Campaign strongly preferred; Salesforce Marketing Cloud, Iterable, or similar also beneficial)

Proficiency in Excel/Google Sheets (pivot tables, logic checks, QA frameworks)

Knowledge of CAN-SPAM, CASL, and data privacy standards

Must be able to work in normal office conditions

Must be able to travel via airplane within the U.S. and Internationally

Preferred

Experience with retail, beauty, or ecommerce brands

Hands-on experience managing automated and triggered email journeys at scale

Company

L'OCCITANE Group (B Corp)

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products.

Founded in 1976

Plan-les-ouates, Geneve, CHE

5001-10000 employees

https://group.loccitane.com/

H1B Sponsorship

L'OCCITANE Group (B Corp) has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2024 (1)

2023 (1)

2021 (2)