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Holland Partner Group · 1 day ago

Digital Marketing Analyst

Vancouver, WA

Full-time

Hybrid

Mid Level

$38/hr - $45/hr

3+ years exp

Holland Partner Group is seeking a motivated and detail-oriented Digital Marketing Analyst to join their collaborative Marketing team in Vancouver, Washington. The role involves developing, analyzing, and supporting online marketing campaigns to drive lead generation and enhance property performance, while executing digital marketing strategies aligned with the company's core values.

ConstructionProperty ManagementReal EstateReal Estate Investment

Growth Opportunities

Responsibilities

Develop and analyze digital lead campaigns for active residential communities to optimize lead generation

Manage and monitor the budget for digital marketing campaigns, ensuring accuracy and alignment with property objectives

Create and distribute updated digital media content (e.g., photography, videography, 3D tours, etc.) to various marketing sources such as Google, Apple, Bing, Yelp, and third-party advertising partners

Support the development and enhancement of a robust Search Engine Optimization (SEO) and Large Language Model (LLM) strategy to drive qualified traffic to leasing websites

Manage and maintain leasing website infrastructure and content to ensure a smooth and efficient experience for prospects

Identify, track, and analyze trends and insights to optimize performance and spend within various markets, providing strategic planning recommendations based on analysis

Provide reporting and analysis on progress of digital marketing initiatives to internal and external stakeholders

Research and stay current with the latest digital marketing trends, best practices, and technologies

Evaluate program effectiveness using analytics tools and provide recommendations for optimization on a regular cadence

Represent Holland Partner Group in a professional manner at all times

Perform all other duties as directed and assist the overall team effort

Qualification

Digital marketing strategiesSEO/SEM campaignsWebsite analytics toolsContent management systemsMicrosoft Office 365Analytical skillsCustomer service orientationProactiveFlexibleCommunication skillsAttention to detail

Required

High School Diploma or equivalent is required

Three (3) years of experience in digital marketing required, including but not limited to experience managing SEO/SEM campaigns, digital advertising, email marketing, social media, and/or display advertising campaigns

Strong knowledge of digital marketing strategies and methods, including but not limited to search engine optimization, performance marketing, digital advertising, and/or social media management

Demonstrated ability to perform multiple tasks and meet deadlines in a dynamic and complex environment

Strong analytical skills and data-driven thinking

Superior attention to detail on all projects and aesthetics

Strong oral and written communication skills

Proficiency with website analytics tools, including Google Search Console and Google Tag Manager

Demonstrated ability to utilize content management systems

Strong customer service orientation

Demonstrated ability to build reports and create dashboards

Advanced proficiency in Microsoft Office 365

Ability to take complex information and distill into clear and simple content

Must be proactive, flexible, responsible, and resourceful

Ability to work effectively with all levels of employees while inspiring respect and credibility

Fluency in English both verbally and non-verbally

Ability to lift or move up to twenty (20) pounds

Hearing and visual ability to observe and detect signs of emergency situations

Preferred

Bachelor's degree in a related field preferred

Multifamily experience preferred

Experience with Google Analytics 4 strongly preferred

HTML/CSS abilities preferred

Power BI modeling experience preferred

Benefits

Health care benefits (Medical, Dental, Vision, HSA, FSA)

Income replacement (Long-term Disability)

Retirement savings through our 401(k), including employer match

Supplemental benefits are also available (Accident, Hospital Indemnity, Critical Illness, Short-term Disability, Commuter FSA)

Employee Assistance Program (EAP)

Tuition Reimbursement

Paid Time Off (PTO)

State mandated Paid Sick Leave

Paid holidays

Volunteer Time Off (VTO)

Generous Sabbatical after every 5 years of service

Opportunities to share in the success of the company through our profit share programs

Company

Holland Partner Group

Holland Partner Group (HPG) is a fully-integrated real estate investment company with two decades of experience, over 750 team members, and a business volume that exceeded $2 billion in 2019.

Founded in 2001

Vancouver, Washington, USA

501-1000 employees