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Digitas North America · 1 day ago

Vice President Director, Experience Strategy

Boston, MA

Full-time

Onsite

Director/Executive

$129K/yr - $198K/yr

10+ years exp

Digitas North America is the Networked Experience Agency focused on creating magnetic experiences for brands. As the VP/Director of Experience Strategy, you will lead strategic initiatives across key client accounts, leveraging data and consumer insights to enhance digital experiences and bridge experience gaps.

Marketing & Advertising

Responsibilities

Analyzing a variety of data-centric resources, hacking data, researching behaviors, looking at what people are doing and hypothesizing why

Building consumer personas, identifying pain points and mapping experience journeys to envision brand experiences across web, mobile, AI and other emerging interfaces

Assisting or leading experience ideation workshops with Experience Design teams and clients; facilitating conversations and championing powerful, unexpected insights to inspire creative solutions

Crafting Experience briefs; with powerful, unexpected insights that inspire

Identifying cultural trends and keeping a pulse on internet and start-up culture; providing teams and clients with a point of view on how it affects the way brands connect with people

Helping to build digital product and service business cases to validate commercial viability

Partnering with key players across the agency (Relationship Leads, Technology, Experience Design and other teams) to determine strategy needs, growth possibilities and opportunities to bring competitively differentiated future experiences to life

Qualification

Digital experience strategyData analysisService designUX methodsGenerative AI toolsAnalytical thinkingTeam leadershipCollaborationCommunication skillsOrganizational skills