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Capital One · 1 day ago

Sr. Manager, Dealer Brand

Plano, TX

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$162K/yr - $184K/yr

7+ years exp

Capital One is seeking an innovative and data-driven Senior Manager to lead dealer brand marketing efforts for the Navigator Platform line of business. This role involves developing and executing integrated brand strategies, overseeing cross-channel campaigns, and leading a high-performing brand marketing team to drive awareness and customer engagement in the automotive market.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

Develop and execute integrated brand strategies by spearheading impactful marketing projects, serving as a leader and collaborator with cross-functional teams from Sales, Product, Business Analytics, Creative, Legal, etc

Set the overarching Brand agenda for Navigator Platform, owning the roadmap and prioritization for Navigator Platform Brand strategy

Gain a deep understanding of Capital One Auto’s Navigator Platform offerings, serving as the subject matter expert on the Brand team

Oversee cross-channel campaigns that drive awareness, customer acquisition, engagement, and retention across digital, traditional, and experiential touchpoints

Strengthen brand identity through consistency in brand voice, visual identity, and storytelling across all customer and partner touchpoints

Collaborate with Brand partners to drive thought leadership and position the company as an industry innovator through content, public relations, and executive visibility strategies

Leverage data analytics, competitor intelligence, and customer insights to inform marketing strategies, optimize performance, and evaluate brand outcomes

Lead, grow, and inspire a high-performing brand marketing team through thoughtful mentorship, strategic development, and team collaboration

Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives

Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams

Partner closely with data and business teams to lead Marketing ROI reporting, helping inform decision making and surface key learnings

Qualification

Brand marketingB2B marketingOmni-channel marketingData analyticsPeople managementJudgmentCommunication skillsStrategic mindsetCreative collaborationAdaptability

Required

Bachelor's Degree or military experience

At least 7 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination

At least 1 year of people management experience

A high level of adaptability and resilience, with the ability to manage shifting priorities and executive-level requests while maintaining strategic focus

Deep knowledge of brand marketing, with a proven track record in the financial services, fintech, automotive, and/or B2B SaaS industries

A strong strategic mindset with the ability to translate business goals into impactful brand initiatives that deliver intended outcomes

Expertise in omni-channel marketing from digital, social, and content marketing to traditional and experiential activations

A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach

Leadership skills that include, empower, and inspire by fostering innovation and collaboration cross-functionally at all levels

Highly effective communication skills with outstanding writing, editing, and presentation abilities

Experience working with internal creative teams and agencies to execute high-quality campaigns

A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing

Excellent judgement to anticipate and mitigate potential risks