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GiddyUp · 23 hours ago

Performance Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

GiddyUp is a performance-based Partner Marketing Platform and Agency that’s generated over $1.5B in sales for innovative DTC brands. They are seeking a Performance Marketing Manager to spearhead high growth offer launches and optimize marketing strategies to drive growth and profitability for brand partners.

AdvertisingInformation TechnologyMarketing

Growth Opportunities

Responsibilities

Conduct efficient brand research by analyzing brands’ web properties, Amazon listings, reviews, creative assets and more, leveraging cutting-edge AI tools to uncover compelling selling points and creative needs and opportunities in record time

Develop persuasive creative strategies that speak directly to customer pain points through psychological triggers, positioning, and audience targeting that converts cold traffic into buyers

Design pricing and promotion strategies (bundles, BOGOs, upsells) that balance high AOV with strong conversion rates, driving profitability for both marketers and GiddyUp

Build high-converting landing pages and advertorials using proven, standardized templates and AI-powered tools for speed and efficiency

Upload all content into the GiddyUp platform, including copy, images, and promotional offers

Quality check pages to ensure there are no errors from a creative and marketing standpoint

Create cheat sheets for marketers with available pages, creative asset links, and success tips

Track performance metrics to identify winners and optimize KPIs that drive business growth

Oversee and manage optimization efforts for a portfolio of offers with untapped growth potential

Identify and prioritize the offers with the greatest potential to scale network margin, focusing optimization efforts on these high opportunity products

Strategically plan for seasonal opportunities, particularly preparing high potential offers for Q4 holiday scaling

Implement CRO, creative refreshes, pricing adjustments, and marketing repositioning for the highest opportunity offers

Handle timely updates for brands (e.g., sold-out SKUs, pricing changes)

Quickly identify and support offers that begin scaling with affiliates, providing resources to turn these opportunities into sustainable high-performing offers eligible for the Scale Team

Collaborate with the Campaign Success Manager to identify opportunities and pitch creative and optimization initiatives to brands, with the goal of securing their investment in performance improvements

Provide brands with actionable growth levers by connecting them with approved vendors for creative solutions that will increase marketer interest, tests, and campaign success

Successfully promote offers every quarter to the Scale Team

Qualification

Direct Response MarketingConversion OptimizationAI Tools ProficiencyE-commerce ExperienceCreative StrategyAnalytical ThinkingEfficiency with QualityGrowth Opportunity RecognitionBalance of Execution & StrategyPrioritization & Resource ManagementTechnological FluencyTools & TechnologyCollaborationCommunicationOwnershipStrategic ThinkingAdaptability

Required

5+ years of relevant work experience

Experience with e-commerce products, pricing and promotions, conversion rate optimization, and creative strategy

Collaboration & Teamwork: Works collaboratively with managers, colleagues, and external stakeholders to achieve identified goals and objectives; works to create alignment across teams; is consistent, predictable, and easy to work with

Communication: Conveys information in a clear, accurate, and appropriate way in verbal and written communications; considers tone, attitude, and intention when communicating with a coworker, group or external stakeholder; acknowledges that one's experience and opinion is one's own

Ownership: Takes ownership of work, projects, challenges and outcomes; fulfills commitments and addresses blockers; is self-directed and consistent in meeting job requirements and objectives

Technological Fluency: Is proficient in the use of work-related software, technology, and tools required to perform one or more of the responsibilities related to one's role; stays up to speed on new technologies and leverages technology to increase productivity and efficiency

Direct Response Marketing: Has extensive knowledge and experience in direct response marketing, particularly in strategizing and executing tactics that drive immediate consumer action

Creative Thinking: Innovative and out-of-the-box thinking is a must, with the ability to envision and develop unique and compelling marketing creatives that resonate with target audiences

Strategic Thinking: Has strong strategic thinking abilities, utilizing data-driven insights and a thorough understanding of consumer behavior to formulate effective and growth-oriented marketing strategies

Analytical Thinking: Leverages a data-driven approach to problem-solving, with the ability to infer from asking insightful questions about internal and external stakeholders

Prioritization & Resource Management: Ability to manage multiple projects simultaneously while applying the 80/20 rule to focus on highest-impact opportunities; makes strategic decisions about time and resource allocation to meet key goals

AI & Technology Adoption: Demonstrates enthusiasm and aptitude for learning and implementing new AI tools for creative development and marketing research; ability to quickly adapt to emerging technologies

Efficiency with Quality: Maintains high standards while working within tight time constraints; balances speed with effectiveness to produce quality outputs in significantly less time than traditional approaches

Conversion Optimization: Has a deep understanding of the principles that drive conversions across landing pages and advertorials; ability to identify and implement improvements that increase conversion rates

Growth Opportunity Recognition: Skilled at identifying underperforming assets with high growth potential; can spot emerging trends and 'diamond in the rough' opportunities before they become obvious

Balance of Execution & Strategy: Ability to execute day-to-day tasks while maintaining strategic focus on long-term goals; understands how tactical decisions contribute to broader objectives

Adaptability & Agility: Thrives in a fast-paced environment with evolving priorities; comfortable navigating ambiguity in a new business area

Tools & Technology: GiddyUp Ecommerce Platform, VWO, Tableau, Monday.com, Google Analytics, Hotjar, Canto, Slack, Excel, Chat GPT and a variety of AI tools