Skufca Law, PLLC · 1 day ago
Marketing Strategy & Growth Manager
Charlotte, NC
Full-time
Onsite
Mid, Senior Level
3+ years expSkufca Law, PLLC is a law firm located in South End, seeking an experienced Marketing Strategy & Growth Manager to develop and execute the firm's marketing plan and growth initiatives. The role involves managing digital marketing strategies, coordinating marketing efforts, and identifying growth opportunities for the firm.
AdviceConsultingLegal
Responsibilities
Work with attorneys and staff to understand the firm’s objectives and initiatives including the expansion of the firm to other regions outside of the Charlotte area, i.e. Carolinas High Country, Carolinas Coast, and South Carolina
Help create, maintain and execute the annual, quarterly, and monthly marketing plan to expand the firm’s reach and client base in the existing and new markets
Help establish and manage the firm’s digital marketing strategy including managing the firm website, digital newsletter, Google Ads, SEO, social media, etc
Manage the client referral tracking process and establish procedures for measuring marketing results from various sources: client referrals data, digital newsletter, website analytics, social media analytics, etc
Coordinate marketing and advertising opportunities with local publications and organizations
Work with vendors to create digital and print marketing materials
Maintain website content
Plan, create, and review content for digital newsletter
Assist with design, creation, and publishing of digital newsletter
Assist with planning coordinating conferences, seminars, and events
Assist with planning and coordinating the Firm’s signature annual event, the Annual South End Shuffle 5k & Mile Run
Identify marketing opportunities beneficial to the growth of the firm
Other marketing and events related tasks as needed
Qualification
Required
Must have a minimum of 3 years of experience in a leadership position in a professional marketing strategy role
Technical proficiency in MS Office products
Experience with website management and design
Experience with WordPress strongly desired
Experience with social media management/marketing including content creation, scheduling, engagement monitoring and advertising on Facebook, Instagram, LinkedIn and Twitter/X
Experience with MailChimp or similar digital marketing platform required
Graphic design experience is a huge plus
Excellent verbal and written communication skills
Attention to detail and strong editing and proofreading skills
Must be able to take initiative and ownership of projects and tasks
Ability to handle multiple projects and tasks at a time
Professional, friendly, organized and a good team player
Preferred
Experience in participating, working, and/or volunteering in a running race strongly desired
Benefits
Flexible hours and scheduling
Health, Dental, and Vision coverage
401k with Firm match
Fitness/gym reimbursement
Healthy snacks
Company
Skufca Law, PLLC
Skufca Law is a full-service firm located in the heart of South End in Charlotte, North Carolina providing legal services to businesses and individuals.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Ronald A. Skufca
Managing Attorney
Silvia Skufca
Director of Operations
Company data provided by crunchbase