CoStar Group · 2 days ago
Senior Director, Digital Marketing
Atlanta, GA
Full-time
Onsite
Director/Executive
15+ years expCoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. They are seeking an innovative Senior Director, Digital Marketing to lead B2C and B2B customer acquisition initiatives, focusing on paid search, programmatic display, and social media strategies.
AnalyticsCommercial Real EstateReal Estate
No H1B
Hiring Manager
Jessica Lazeri
Responsibilities
Deliver B2C & B2B acquisition initiatives and campaigns across paid search, programmatic display, social, and other defined channels
Lead budget management and forecasting for all acquisition channels
Build, mentor, and manage a team of digital marketing subject matter experts, including experienced channel people managers who directly report to you
Partner with our Brand Marketing, Sales Enablement and Creative teams on development of strategic campaign direction and creative assets to achieve our goals and drive ROI
Uncover new opportunities to acquire customers efficiently and at scale through well-developed relationships with core channel partners, media agencies, and your existing network of contacts
Lead strategy for the use of DMPs, DSPs, ad networks, and re-targeting and manage day-to-day operations
Successfully achieve key traffic, lead generation, and other performance metrics through development and implementation of segmentation, targeting and creative optimization strategies
Continuously improve efficiency of spend by reducing average cost per visit, cost per lead, and other core objectives to the business
Prospect new publisher and media buying opportunities
Lead channel initiatives to consistently test, learn, and recommend next actions to increase revenue and customer growth
Partner with larger marketing team in developing comprehensive plans that support company goals
Work collaboratively with Product, SEO, Analytics, Finance, IT, Sales, and executive teams in meeting cross department and corporate objectives
Qualification
Required
Bachelor's degree required from an accredited, not-for-profit University or College
15+ years online marketing experience with a minimum 5 years demonstrated success in performance based online media buying at scale for a major brand
Demonstrated abilities managing a team or department
Prior management of an online media budget of at least $75 Million per year
Demonstrated ability to lead scenario planning with cross-functional partners
Prior experience with programmatic buying and paid social
Prior experience with online marketplaces
Prior experience managing DSPs and DMPs with significant spend
Demonstrated ability to mentor and develop team members
Successfully manage both external vendor partners to maximize program performance
A track record of commitment to prior employers
Preferred
Demonstrated ability to apply insights to media strategies to drive performance
Strong communication skills to breakdown complex programs and strategies to keep partners informed of program goals and performance
Experience with both B2C and B2B business models
Benefits
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Company
CoStar Group
CoStar Group (NASDAQ: CSGP) is the provider of commercial real estate information, analytics and marketing services.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-07-01IPO
Leadership Team
Andy Florance
Founder and Chief Executive Officer
Chris Lown
Chief Financial Officer
Recent News
bloomberglaw.com
2026-01-16
2026-01-09
Company data provided by crunchbase