SolarWinds · 23 hours ago
Search Engine Marketing (SEM) Manager
Austin, TX
Full-time
Onsite
Senior Level
5+ years expSolarWinds is a people-first company focused on enriching the lives of its employees and customers. They are seeking a strategic and data-driven Search Engine Marketing (SEM) Manager to oversee and optimize paid search campaigns aimed at driving business growth across their solutions.
Cloud ManagementDevOpsInformation TechnologyIT InfrastructureManagement Information Systems
Responsibilities
Oversee and execute paid search campaigns across Google Ads and Bing Ads, including keyword research, ad copy creation, bid management, and A/B testing
Develop campaigns targeting Top, Middle, and Bottom-of-Funnel audiences, focusing on pipeline growth and customer acquisition
Track and analyze key performance indicators (KPIs) such as CTR, CVR, CPL, and ROAS to ensure campaigns deliver strong returns
Use advanced analytics tools like Google Analytics 4, Adobe Analytics, and Tableau to provide actionable insights and regular reporting
Design and implement a comprehensive SEM strategy aligned with SolarWinds' business goals, ensuring optimal budget utilization
Work closely with internal teams, including content, creative, and analytics, to align SEM efforts with broader marketing initiatives
Structure campaigns to target high-intent keywords for MOFU and BOFU stages while leveraging SEO-driven terms for TOFU audiences
Implement retargeting strategies and audience segmentation using tools like 6Sense and LinkedIn
Stay updated on search algorithm changes, trends, and emerging technologies to continually improve campaign efficiency and ROI
Leverage Enhanced Conversions for Leads and first-party data to optimize bidding and performance tracking
Qualification
Required
5+ years of SEM experience, preferably within a B2B SaaS environment, with a proven track record of managing multi-million-dollar budgets
Expertise in Google Ads, Microsoft Advertising, SEMrush, and advanced analytics tools like Adobe Analytics and Google Analytics 4
Strong understanding of funnel-based campaign structures and audience segmentation
Advanced knowledge of keyword strategies, bid management, and remarketing techniques
Analytical mindset with proficiency in creating actionable insights from data
Knowledge of Enhanced Conversions for Leads and integration of first-party data for campaign improvements
Bachelor's degree in Marketing, Business, or a related field
Preferred
Google Ads and Microsoft Advertising certifications
Company
SolarWinds
SolarWinds provides information technology and management software that manages IT infrastructures.
1001-5000 employees
H1B Sponsorship
SolarWinds has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (8)
2023 (2)
2022 (10)
2021 (10)
Funding
Current Stage
Public CompanyTotal Funding
$532.5MKey Investors
CPP Investments
2025-02-07Acquired
2021-02-16Post Ipo Equity
2020-12-07Post Ipo Secondary· $315M
Leadership Team
Sudhakar Ramakrishna
President, CEO, and Board Director
Tim Brown
VP Security and CISO
Recent News
2026-01-07
2026-01-06
Company data provided by crunchbase