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LexisNexis · 2 days ago

Digital Marketing Manager II

United States

Full-time

Remote

Mid Level

$65K/yr - $108K/yr

LexisNexis is a company focused on promoting its products and services through digital channels. The Digital Marketing Manager II is responsible for developing and managing marketing strategies, analyzing program effectiveness, and ensuring the organization's website is up-to-date and user-friendly.

AccountingLegalRisk ManagementSoftware

Responsibilities

Develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience

Manages the implementation of digital marketing programs and analyzes their effectiveness

Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals

Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact

Develops and maintains website graphic designs and layout to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web

Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers

May be responsible for social media marketing and online community management

Developing professional role with working knowledge in own discipline, and broadens capabilities

Fully proficient in theories & processes

Typically follows prescribed guidelines or procedures to resolve problems

Works with a moderate level of guidance

Can train or mentor new colleagues

Qualification

Digital marketing strategiesWebsite managementGraphic designSocial media marketingAnalytical skillsMentoring

Required