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Reading Is Fundamental · 1 day ago

Senior Product Manager - Skybrary

Washington, DC

Full-time

Hybrid

Senior Level

$100K/yr - $120K/yr

6+ years exp

Reading Is Fundamental (RIF) is seeking a Senior Product Manager to lead the execution of the Skybrary ebook application product roadmap. This role involves championing user experience and collaborating with cross-functional teams to drive product growth in education and consumer sectors.

BooksCommunitiesEducation

Responsibilities

Support the delivery of the product strategy, roadmap, and execution for the Skybrary e-book application and its supporting product marketing website

Define product and web goals that align with both user needs and organizational KPIs—including reach, engagement, activation, and retention

Own site functionality, ensuring the product marketing site supports SEO, product storytelling, trial/conversion funnels, and performance tracking

Ensure consistency between product and web experiences in tone, voice, visual styling, and feature access points

Build and manage data pipelines for both the app and product marketing site to gather insights and inform product priorities

Collaborate with internal teams to ensure product metrics (downloads, signups, trials, conversions) are measurable and reportable across platforms

Use market research, competitive analysis, and user feedback to identify opportunities for feature development and improvement across both app and web

Regularly report to the Director of Digital Products on product performance and user behavior across channels

Define and track key performance indicators (KPIs) for both the app and website

Champion user needs and establish scalable usability feedback and testing methods

Write clear product requirements and user stories for both Skybrary feature development and product marketing site enhancements (such as CTA flows, signup journeys, or landing page performance improvements)

Collaborate with internal teams (development, content, programs, marketing) and external partners to prioritize features and content

Lead sprint planning and backlog grooming in collaboration with the engineering team, ensuring that work is prioritized, well-defined, and aligned with product goals and user impact

Work closely with engineering, design, content, marketing, and external vendors to deliver high-quality, scalable solutions

Facilitate agile development processes including sprint planning, backlog grooming, and user testing

Serve as the voice of the user, advocating for intuitive and inclusive experiences

Serve as the primary owner of the Skybrary product website, overseeing its structure, content, functionality, and performance

Ensure the website effectively supports user acquisition, engagement, and retention strategies

Collaborate with marketing and design teams to optimize SEO, conversion funnels, and content strategy

Monitor and improve site performance, accessibility, and user experience across devices

Lead product lifecycle from ideation to launch and iteration

Qualification

Digital product managementUser-centered designCross-functional collaborationData analysisSEO optimizationCMS platformsAgile developmentUser researchNonprofitsCommunication