Sonic Electronix ยท 1 week ago
Director of Business Development
Louisville, KY
Full-time
Onsite
Director/ExecutiveSonic Electronix is seeking a Director of Business Development who will drive product innovation and ensure alignment of product development strategy with revenue growth. This role involves overseeing the product roadmap, managing supplier relationships, and ensuring vehicle fitment accuracy while collaborating with various departments to support company objectives.
E-CommerceRetail
Responsibilities
Own and manage the NVX product roadmap from concept through launch and lifecycle management
Identify product gaps and new opportunities through competitor and market analysis
Define product specifications, positioning, and requirements for new and existing products
Work directly with domestic and overseas manufacturers on product development, revisions, and quality issues
Review, test, and approve samples; resolve performance, reliability, or spec discrepancies
Own all product ordering, including purchase orders, quantities, timing, and replenishment decisions
Lead pricing strategy, landed-cost evaluation, and margin planning for new and existing products
Negotiate pricing and terms with suppliers and evaluate alternative manufacturing options
Ensure products meet performance expectations, compliance needs, packaging requirements, and warranty standards
Oversee product titles, descriptions, specs, attributes, categories, and comparison content
Ensure accuracy and consistency between product content, images, specs, and fitment
Act as a technical and product resource for Sales, Customer Service, and internal teams
Serve as a bridge between product, content, sales, customer service, and operations
Help resolve fitment, compatibility, and product-related issues that impact sales or returns
Support internal teams with product comparisons, alternatives, and technical explanations
Identify process gaps and improve how products move from idea to customer
Develop and maintain a data-driven pricing and cost-control framework in collaboration with finance and business intelligence teams
Monitor key cost drivers such as currency fluctuations, raw material trends, and freight costs to inform supplier negotiations
Establish and maintain industry pricing benchmarks to ensure competitive unit costs
Present quarterly cost-savings and margin improvement reports, highlighting financial impact and GMROI performance
Own the accuracy and integrity of the vehicle fitment database across all private label products
Ensure newly released vehicle models are added to the fitment system within defined timelines
Guarantee all new catalog products are accurately mapped prior to launch
Continuously expand and refine vehicle coverage to support catalog growth and customer confidence
Oversee the creation, refinement, and maintenance of technical product content across websites and catalogs
Ensure product descriptions, specifications, and guides are accurate, SEO-optimized, and customer-focused
Maintain consistency of technical data across all customer-facing platforms, including fitment applications
Serve as a technical subject-matter expert for marketing initiatives, including video and educational content
Develop structured reporting frameworks to track product development progress, budget utilization, and fitment expansion
Prepare and present quarterly performance updates to senior leadership
Ensure reporting aligns with cross-functional business objectives and supports decision-making at the executive level
Ensure all product development, R&D, supplier management, and fitment processes are fully documented and reviewed regularly
Contribute to the development and validation of training materials related to product development, fitment, and technical specifications
Partner with HR, marketing, and sales teams to support onboarding, internal training, and external partner education
Promote standardized processes and knowledge sharing through LMS and internal documentation systems
Qualification
Required
Proven leadership experience in product development, R&D, or technical business development
Strong background in supplier management, cost analysis, and margin optimization
Demonstrated ability to translate technical innovation into commercial success
Excellent cross-functional communication, analytical, and presentation skills
Preferred
Experience managing technical data systems, vehicle fitment databases, or complex product catalogs
Company
Sonic Electronix
SonicElectronix.com is an eCommerce retailer of specialty consumer electronics.
Founded in 2000
51-200 employees
H1B Sponsorship
Sonic Electronix has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2021 (2)
2020 (1)
Funding
Current Stage
Growth StageLeadership Team
Nathaniel Victor
CEO
Company data provided by crunchbase