Intuit · 1 day ago
Staff Product Marketing Manager, Money Activation
San Diego, CA
Full-time
Onsite
Lead/Staff
$158K/yr - $214K/yr
10+ years expIntuit is a global financial technology platform that powers prosperity for individuals and communities. They are seeking a Staff Product Marketing Manager to lead the commercialization and go-to-market strategy for the QuickBooks Online platform and Payroll/Workforce Solutions within the Accountant Channel, focusing on driving customer acquisition and product adoption.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Drive substantial growth in QuickBooks Online subscribers (GNS) and New-to-Franchise (NTTF) customers, specifically by maximizing conversion within the channel's highest-volume workflow
Maximize the adoption and usage of high-value services, with a strategic focus on contributing to the growth and attachment of the Payroll/WFS portfolio for accountant-served clients
Maximize conversion by owning the end-to-end purchasing experience, specifically driving buy-path conversion improvement
Successfully champion the Voice of the Accountant (VOA) to influence product roadmaps, remove major friction points, and contribute to tangible improvements in partner satisfaction metrics/sentiment
Own and execute GTM campaigns that generate a measurable commercial lift and accelerate partner adoption of key innovations like AI agents of our QBO platform
Actively capture the Voice of the Accountant (VOA) through direct feedback loops, engagement forums (e.g., Partner Council), and funnel analysis
Serve as the primary PMM liaison to the QBO and WFS Product Marketing and Product teams to ensure all products are built with the accountant's workflow, fiduciary duty, and trust concerns top-of-mind
Partner with Product and Engineering to prioritize work needed to resolve critical friction points that restrict accountant referral and recommendation
Define the core Platform Narrative and its associated messaging and positioning
Own and execute the end-to-end GTM for core QBO platform features and all Payroll/WFS initiatives within the channel
Own the Commercialization GTM Toolkit and the definition of the platform/bundle positioning
Work with PMM & Product to directly influence performance in key ecosystem growth experiences such as influencing the purchase path strategy to optimize flow for adding a client/product, driving conversion, and increasing multi-product attach
Lead the planning and execution of GTM campaigns aimed at driving awareness and conversion for QBO and Payroll products
Define and communicate the new platform experience for accountants and how workflows evolve in the platform
Translate Agentic AI and platform evolution into clear accountant value to drive platform readiness, adoption, and retention
Lead the PMM strategy for major platform rollouts
Qualification
Required
BA/BS required; MBA or equivalent work experience in a complex digital ecosystem or B2B marketing a plus
10+ years of professional experience in marketing, specifically driving high-volume, measurable go-to-market strategies within a digital channel or sales-supported environment
Proven expertise as an inbound PMM, with significant experience successfully influencing and partnering with Product and Engineering teams to drive product change based on deep customer insight (VOA)
Exceptional GTM Execution Track Record, demonstrating the ability to translate complex product capabilities (e.g., AI Agents, integrated platform workflows) into winning positioning and messaging that drives commercial results
Strong analytical capabilities, organizational navigation skills, and the ability to think strategically about complex GTM challenges and funnel optimization
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
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