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Principal Financial Group · 1 day ago

Senior Marketing Strategist (Acquisition)

Des Moines, IA

Full-time

Hybrid

Mid, Senior Level

$101K/yr - $150K/yr

6+ years exp

Principal Financial Group is seeking a Senior Marketing Strategist to join their B2C Marketing Team, focusing on the Acquisition marketing strategy for individual participant investment planning and products. The role involves leading marketing campaigns, optimizing data-driven strategies, and collaborating across business units to enhance engagement and drive adoption of financial solutions.

Financial ServicesInsurance

No H1B

Responsibilities

Lead development and execution of acquisition marketing strategies for individual participant personal investment planning & products

Design campaigns to strengthen, deepen engagement, and drive adoption of personal investment solutions

Apply test-and-learn methodologies to refine approaches and maximize lifetime value. Prioritizing creative testing and audience segmentation strategies

Partner with product, content, marketing strategist and web experience teams to create integrated cross-channel promotional strategies

Ensure messaging consistency across email, direct mail, and digital experiences to drive engagement and incremental sales between personal investing and broader retirement product offerings

Leverage data insights to optimize messaging, offers, and targeting strategies across multiple platforms

Cultivate a deep understanding of modeling, analytics, and consumer insights to inform acquisition and promotional strategies

Track, analyze, and communicate campaign results, using findings to improve future performance

Partner with and influence leaders across product, marketing, and digital teams to align on business objectives

Advocate for sustainable direct marketing experiences that support both acquisition and growth

Qualification

B2C MarketingFinancial Planning MarketingOmnichannel MarketingData AnalysisStakeholder InfluenceProject ManagementMicrosoft ExcelCommunicationStrategic Thinking

Required

Bachelor's degree or equivalent experience

6+ years of direct-to-consumer marketing experience

4+ years of recent experience in sales strategy within managed services in the Financial Services and/or Fintech industry, with demonstrated experience supporting marketing strategies for wealth management, personal investing, or financial advice offerings

Advanced knowledge of omnichannel marketing strategies (email, direct mail, digital)

Experience influencing business decisions, facilitating and/or participating in cross-functional teams, motivating and collaborating with key stakeholders, and implementing change management

Experience building strategic marketing programs that deliver on business goals

An understanding of the competition and market opportunities and customer experience

Strong verbal and written communication skills

Solid strategic and critical thinking skills

Ability to influence stakeholders and drive alignment across teams

Project and time management skills required for working within a fast-paced, nuanced business; must be able to juggle multiple projects and timelines at once

Strong Microsoft Office skills, specifically Excel, are required

Some travel required, including overnight stays

Preferred

Banking industry background is a plus

Benefits

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.

Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Company

Principal Financial Group

Glassdoor3.9

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023.

Founded in 1879

Des Moines, Iowa, USA

10001+ employees