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Wondr Health · 1 day ago

Marketing Specialist - B2C

Dover, DE

Full-time

Hybrid

Mid Level

3+ years exp

Wondr Health is a company focused on participant adoption marketing, and they are seeking a Marketing Specialist to join their team. The role involves developing high-impact marketing materials and executing campaigns to increase participant adoption rates in a fast-paced environment.

Health Wellness & Fitness

Responsibilities

Collaborate with Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives

Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollments

Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants

Leverage demand generation skills to creatively and effectively capture attention of participants

Develop and execute strategies for all digital landscapes including but not limited to emails, text messages, microsites, and social media marketing

Manage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self-mailers, and specialty print items

Create, manage and update content on internal- and external-facing company microsites

Drive development and management of co-marketing and co-branded participant enrollment materials for clients

Collaborate with Director of Adoption Marketing and Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challenges

Write, edit, proofread and update client-related content and communications in accordance with our style guide

Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost effective and reflects branding specifications

Manage participant contact lists, imports and permissions

Ensure the quality, accuracy and timeliness of all participant engagement communications

Ensure digital and print design is optimized for various delivery mediums

Manage client demands, as well as internal requirements, while identifying and balancing competing priorities

Conduct competitor research as it relates to participant enrollment efforts

Take on a variety of projects

Qualification

Digital marketing campaignsCRMMarketing automationAdobe Creative SuiteMicrosoft Office ApplicationsProject managementProofreadingCommunication skillsAttention to detailTime managementCreative solutions

Required

BA/BS in business, marketing or related field preferred

3 to 5 years marketing experience

1 to 2 years experience in the health and benefits industry

Excellent follow up skills and communication skills

Excellent project management skills

Quick learner of technical skills

Superior proofreading skills

Resourceful personality with exceptional attention to detail and layout consistency

Experience working with clients and a variety of internal stakeholders

Strong time management skills

Ability to propose and develop ideas and plans proactively

Ability to work independently and ability to work collaboratively with the team

Ability to bring creative solutions to existing programs and processes

Ability to drive strategic creative executions

Advanced use of Microsoft Office Applications

Professional and personable demeanor

Knowledge of Adobe Creative Suite

Excellent writer and detailed proofreader

CRM and marketing automation experience

Company

Wondr Health

Wondr Health™ is a digital behavioral change program focused on weight management that helps participants improve their physical and mental wellbeing through simple, interactive, and clinically-proven skills and tools.

Founded in 2007

Dallas, TX, US

51-200 employees