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Unibail-Rodamco-Westfield · 1 day ago

Marketing Director

Roseville, CA

Full-time

Onsite

Director/Executive

$110K/yr - $140K/yr

7+ years exp

Unibail-Rodamco-Westfield (URW) is revolutionizing the real estate industry by creating innovative and engaging spaces. As a Marketing Director, you will lead the marketing function for Westfield, developing strategic marketing plans to drive sales and enhance brand awareness while managing a local marketing team and collaborating with various stakeholders.

Property ManagementReal EstateShopping Mall

Responsibilities

Build and nurture relationships with internal and external partners, retail, and local community partners

Oversee Westfield’s marketing, promotion, and advertising efforts to drive sales and build brand awareness, and ROI

Outstanding planning and project management abilities. Strong leadership and communication skills. Creative eye for design, copy, and fashion. Solid understanding of the latest fashion trends

Develop Westfield’s annual Customer Content Strategy (CCS)

Responsible for implementation of the annual CCS to meet marketing goals and KPIs, in collaboration with center’s marketing team member(s), Corporate Marketing, Shopping Center Manager and asset team

Create and implement the development of marketing plans inclusive of all phases of center development, in collaboration with corporate marketing team, development and the asset team

Work with the corporate marketing & Public Relations team to lead annual strategy to include, but not be limited to, creative development, media planning, community engagement, public relations, leasing launches and center opening

Responsible for center’s annual marketing budget and development marketing budget including budget tracking and management

Develop and manage local media relations plans in collaboration with national Communications/PR team, inclusive of local public relations support for marketing campaigns, regional programs, new store openings and crisis management

Partner with Corporate Marketing to hire, on-board, and manage a social media agency, ensuring content is on-brand and drive channel KPIs

Partner with Corporate Brand Marketing & local creative partners to locally implement brand creative and curate locally meaningful campaigns and programs

Collaborate with Westfield’s Shopping Center Management, Operating Management, Development, Leasing, Brand Ventures, Events and other property and asset staff, to ensure total asset value creation and ongoing alignment

Collaborate with the National Marketing team on National Marketing, analysis & insights, brand and content, media, PR/communications, events and digital marketing programs and initiatives that support Westfield

Develop and manage community relations, outreach, partnerships, and sponsorships for the center

Serve as a spokesperson for the asset, including managing on-site media, and supporting Crisis Management communications and PR activity

Determine market priorities and assets to allocate marketing resources to the most important key issues

Drive generation of superior customer insights and translate into actionable, relevant plans and programs

Assist in the development and review of the center’s business plans and budgets to ensure all key items are represented in line with the center strategies

Develop and manage the center’s marketing budget and meet all budget deadlines

Understand the market research needs and lead on-going requirements in consultation with corporate Analysis & Insights team; use research, insights and trends and apply to marketing strategies and communication

Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to Westfield and center marketing initiatives

Collaborate with Shopping Center Manager, Operating Manager, Brand Ventures, Events and national marketing team and other asset partners on the development and execution of marketing campaigns that leverage opportunities for additional revenue

Review post analysis and results for all major marketing initiatives ensuring measurability and quality, sharing results with key stakeholders

Ability to understand and communicate the center’s sales performance, traffic results, retailer revenue, kick-outs, and percentage rent, and in comparison, to key benchmarks in the business / industry

Review marketing strategy ensuring there is alignment between the overall market and individual center approach; identify best practice approaches in market and share results nationally and within center teams

Support the Shopping Center Management team with operational duties including manager on duty responsibilities

Assist in the management of Westfield’s customer service initiatives as well as other customer service satisfaction measurement programs

Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business

Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan

Brings a discerning eye for design to the property to ensure overall center aesthetics and any common area marketing activations are on brand

Qualification

Marketing strategyPublic relationsDigital marketingFinancial managementRetail industry knowledgeLeadershipAnalytical capabilityCommunication skillsInterpersonal skillsProject management

Required

Bachelor's degree or equivalent work experience

7+ years of Marketing and/or related experience

Strong business acumen, strategic orientation, and general operations experience

Strength in leadership, strategy, marketing, and financial management

Familiar with digital and social media platforms and curating content

Exceptional communication skills, clear, concise, and professional representation is expected

Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles

Understands the RFP process from start to finish, able to create, execute and manage contracts specific to marketing

Must be flexible and able to work event shifts which may include nights, weekends, and holidays

Excellent interpersonal and communication skills at all levels, skilled at giving presentations and participating in large meetings with various stakeholders

Experience in executing tactical large- and small-scale marketing activities

Customer and KPI driven and focused, ability to synthesize consumer data and metrics into tactical marketing plans

Ability to use initiative and skills to meet Company objectives

Commercially aware and up to date with retail / industry news, trends and best practices, Luxury market trends and brand awareness

Ability to travel, as needed