Merkle · 1 day ago
Director, Customer Analytics
Maryland, United States
Full-time
Hybrid
Director/Executive
$113K/yr - $183K/yr
10+ years expMerkle is seeking a Director of Customer Analytics who will report to the VP of Customer Analytics and collaborate with senior leaders and analysts on various projects. The role involves providing insights through data analysis, coaching team members, and creating executive presentations to support client needs.
AdvertisingMarketing
Responsibilities
Be a trusted partner, providing important insights through data analysis to inform strategic planning and initiative prioritization
Coach and train direct and indirect reports on how to best identify the solutions driven through data, analytics, and technology available to support our strategic plans
Create and support executive level presentations and analyses of analytic and data solutions to support client needs
Translate data/results into clear narratives for tech and non-tech audiences across multiple channels (i.e., ppt, and email)
Recommend relevant insights for strategic and long-term planning including trade-off analysis applying value-based measurement
Collaborate with cross-agency SMEs to ensure solutions are client and customer-centric and well thought through
Provide expertise through articles, blogs, event and other marketing avenues to guide the latest application of analytics and data solutions
Identify opportunities for cross-solutioning within clients
Assess market trends and incorporate external insights to recommend potential product and market level opportunities
Manage and nurture multiple existing, lead and growth account opportunities across Merkle and dentsu network
Develop depth and breadth of understanding of solutions and offerings across dentsu and Merkle
Qualification
Required
10+ years' experience in analytics, business consulting, data strategy and/or strategic planning functions
5+ years of cross-team leadership over multiple business and strategic disciplines
Experiential (Event-Based) Analytics experience is required
Experience using data and insights for storytelling and solution application
Experience translating ambiguous requests and requirements into tangible and tactical solutions
Experience simplifying complex analytic and data solutions into clear language for non-technical partners
Experience managing both client and agency teams to facilitate collaborative, data-informed solutions
Experience identifying business challenges and applying analytics-led strategies to address them
Experience working with a broad spectrum of analytic tools, technologies, and solutions to drive business action
Preferred
Agency experience (Advantageous if you have this)
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
Merkle
Merkle is a customer relationship management agency that designs, executes and evaluates integrated marketing programs.
10001+ employees
H1B Sponsorship
Merkle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (53)
2024 (67)
2023 (58)
2022 (56)
2021 (85)
2020 (81)
Funding
Current Stage
Late StageTotal Funding
$123.54MKey Investors
TCV
2016-08-08Acquired
2016-03-08Series Unknown· $10M
2015-08-14Series Unknown· $5.67M
Leadership Team
Amanda Gessert
Senior Vice President, Analytics
Jen Todd Gray
SVP, GM Promotions & Gamification / Head of Experience Creative
Recent News
2025-09-17
Company data provided by crunchbase