LovelyGroup · 1 day ago
Social Media Strategist
LovelyGroup is the largest dermatologist-owned and operated skincare company in the world, and they are seeking a creative and results-driven Social Media Strategist to join their Marketing team. In this role, you will develop and execute social strategies that elevate the brand, engage the community, and support traffic and revenue growth across digital channels.
Consumer GoodsE-CommerceHealth Care
Responsibilities
Partner with the Director of Marketing to plan, develop, and execute communications across all organic and paid social channels
Contribute to LovelySkin’s multi-channel marketing strategy, from concept through execution
Assist in the development and execution of a comprehensive social media strategy focused on brand awareness, engagement, traffic, and conversion
Create engaging, visually compelling content for platforms including Instagram, Facebook, LinkedIn, and emerging channels
Collaborate with internal teams to highlight products, promotions, launches, and educational content
Monitor social channels, respond to comments and messages, and foster authentic community engagement
Track and analyze performance metrics to optimize content, campaigns, and overall social strategy
Stay current on social media trends, platform updates, and best practices to continuously refine our approach
Qualification
Required
Bachelor's degree in marketing, communications, digital media, or a related field
1–2 years of experience managing social media for a brand, retailer, or e-commerce business
Strong understanding of social media platforms, trends, algorithms, and best practices
Experience creating content that supports brand storytelling and business goals
Ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment
Proficiency with content creation and graphic design tools
Excellent written and verbal communication skills
A collaborative mindset with the ability to work independently
Preferred
Experience with TikTok, Reels, or short-form video content
Familiarity with influencer or creator partnerships and content briefing
Basic understanding of paid social or performance marketing metrics
Interest in skincare, beauty, or dermatologist-led education
Experience working with analytics or social management platforms
Benefits
Quick access to exceptional medical, dental, and vision coverage (available the 1st of the month after you start)
Dual retirement savings approach: generous 401(k) with company match plus profit sharing
Competitive salaries and annual bonus opportunities
Flexible paid time off—no formal PTO bank
Generous employee discounts on products and services
Relaxed, collaborative environment with a casual dress code