Apply on Employer Site

Principal Financial Group · 22 hours ago

Lead Nurture Strategist

United States

Full-time

Remote

Mid, Senior Level

$104K/yr - $150K/yr

6+ years exp

Principal Financial Group is seeking a Lead Nurture Strategist to join their B2C Segment Marketing Team. In this role, you will develop and implement long-term education strategies and create engaging content to educate and retain target audiences, ultimately contributing to the company's growth through strategic content initiatives.

Financial ServicesInsurance

No H1B

Responsibilities

Develop and implement long-term education strategies in line with individual participant personal investment marketing objectives. Identify target audience personas, content themes, and journey-specific content support. Establish consistent content themes across audiences and broaden activation strategies to all relevant media

Collaborate with internal and external resources to produce high-quality, engaging content in various formats. This includes articles, infographics, webinars, videos, podcasts, and social media posts. Identify partnership opportunities with content creators or featured presenters for speaking engagements

Apply content to multiple distribution channels to enhance content reach and visibility. This includes email newsletters, webinars, video and podcast distribution, social media platforms, and focused SEO initiatives. Use creative thinking to identify new opportunities for content distribution

Execute educational marketing journeys. Ensure all content is optimized for Conversion Rate Optimization (CRO), resonates with the target audience and meets brand expectations and strategic goals

Regularly analyze and report on content marketing performance using relevant metrics and analytics tools. Use insights to refine strategies, optimize content, and drive continuous improvement

Collaborate closely with the participant education content team and cross-functional teams, including marketing, communications, sales, product development, and the Principal.com product owners

Stay informed about industry trends, competitor activities, and new technologies to inform content strategies and maintain a competitive edge

Qualification

Content marketing strategyFinancial services experienceMulti-channel marketingContent analytics toolsProject managementAnalytical skillsContent management systemsMarketing automation platformsCommunicationCollaboration skillsStrategic thinkingCritical thinking

Required

Bachelors degree or equivalent experience

6+ years of experience in content marketing, preferably in a B2C environment

4+ years of experience in marketing strategy within managed services in the Financial Services and/or Fintech industry, with demonstrated experience supporting financial education content strategies for wealth management, personal investing, or financial advice offerings

Advanced knowledge of multi-channel content marketing including social platforms, video distribution, podcast distribution and search optimization

Project and time management skills required for working within a fast-paced, nuanced business; must be able to juggle multiple projects and timelines at once

Excellent communication and collaboration skills

Solid strategic and critical thinking skills

Strong analytical skills and familiarity with content analytics tools

Preferred

Experience with content management systems (CMS) and marketing automation platforms is a plus

Benefits

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.

Pension Eligible

Company

Principal Financial Group

Glassdoor3.9

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023.

Founded in 1879

Des Moines, Iowa, USA

10001+ employees