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Nestlé Health Science · 1 day ago

Brand Marketing Manager, Innovation (Boost)

Bridgewater, NJ

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $150K/yr

5+ years exp

Nestlé Health Science is committed to merging nutrition, science, and wellness to empower healthier lives. The Innovation Brand Marketing Manager will lead the innovation strategy for high growth brands, focusing on developing and commercializing new product concepts while collaborating with cross-functional teams.

Health CareInsuranceMedical

No H1B

Responsibilities

Build and commercialize 3-5 year innovation pipelines that deliver incremental sales growth and achieve financial objectives. Lead short-term opportunity development and execution, and long-term strategic innovation planning, across key brands and benefit spaces aligning with brand positioning, value proposition and consumer demand space mapping

Lead the analysis and identification of new whitespace innovation opportunities and benefit spaces. Work closely with the R&D team to assess viability and feasibility and develop new product concepts that will fulfill unmet consumer needs and drive differentiation and incremental growth

Partner with Consumer Insights and Data Analytics teams to identify omnichannel category and consumer trends and build and action learning plans from early consumer understanding to new product concept development to opportunity sizing through consumer validation

Lead new products through stage gate approval process with Project Management team from concept through commercialization including product design (formulation, format, flavor profile, etc) packaging structure and graphics

Partner with Medical, Regulatory, and Legal partners to develop differentiated new product claims and claim support strategy

Partner with Sales Strategy to develop pricing strategy, distribution targets, volume builds and strong sales story, including presentation materials to achieve retailer commitment

Support development of launch communication plans with Brand Experience team with compelling insights and strong storytelling

Qualification

Brand ManagementNew Product InnovationFinancial AcumenAnalytic ThinkingConsumer UnderstandingCross-functional CollaborationProject ManagementStrategic ThinkingCommunication SkillsLeadership SkillsTime ManagementCreative Thinking

Required

5 years of Brand Management / New Product Innovation experience building brands and driving the business including financial management and P&L management is preferred

Proven success in delivering consumer packaged goods innovation and developing 3-5 innovation strategies

Bachelor's Degree in marketing or related field required; MBA preferred

Comfortable with an estimated 20% annual travel

Strong cross-functional collaboration and leadership through product development and commercialization

Proven ability to analyze the business and category trends and develop strategies and marketing programs that have driven business results

Strong leadership, analytic skillset, planning, communication, and presentation skills

Consumer Understanding (positioning, insights)

Oral and Written Communication Skills; ease presenting ideas & recommendations to senior leadership

Analytic Thinking

Financial Acumen, P&L management

Strategic Thinking and Key Issue/Opportunity Analysis

Project Management Skills

Innate creative thinking and problem solving capabilities

Strong time management skills

Ability to exhibit professionalism across the organization

Passion for the health and wellness space

Preferred

5 years of Brand Management / New Product Innovation experience building brands and driving the business including financial management and P&L management is preferred

MBA preferred