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Samyang America, Inc. · 22 hours ago

Omni-Channel/Shopper Marketing Manager

Brea, CA, US

Full-time

Onsite

Senior Level

$100K/yr - $130K/yr

5+ years exp

Samyang America, Inc. is the #1 Gen Z brand, shaping the future of food culture with innovative flavors and experiences. The Manager, Omni-Channel/Shopper Marketing will lead operations and growth strategies across key marketplaces, driving sales performance through promotions and integrated marketing campaigns while overseeing product listings and platform analytics.

Food & Beverages

Responsibilities

Lead E-commerce, shopper marketing and retail media management strategy and implementation

Team and agency leadership: Lead an associate marketer and agency partners

Marketplace Management and Retail.com media management: Oversee and optimize our presence on retail.com (eg. Target.com, Krogert, etc), Instacart/other platforms ensuring best in-class content, promotions, and advertising effectiveness

Website Channel Optimization: Work with cross-functional teams to enhance our website (shopify), improving UX/UI, to drive engagement and brand story-telling

Customer Experience & Retention: Improve customer journey touchpoints to increase engagement and retention

Inventory & Forecasting: Partner with Operations and Supply Chain teams to ensure inventory availability, demand planning, and efficient fulfillment for all e-commerce platforms

Competitive & Market Analysis: Stay ahead of e-commerce trends, emerging technologies, and competitor activity to drive innovation and maintain a competitive edge

Lead end-to-end e-commerce operations across multiple marketplaces, including Amazon, TikTok shop, Walmart, Kroger, and Target, as well as emerging channels

Manage an annual calendar for product listings, pricing, promotions, and assortment strategy to maximize sales and profitability

Monitor and analyze platform KPIs (sales, traffic, conversion, CTR, ROAS, etc.) to inform strategy adjustments and performance optimization

Qualification

E-commerceShopper MarketingAmazon Seller CentralTikTok Seller CenterDigital AdvertisingData AnalysisExcelMarket AnalysisBachelor's DegreeTeam Leadership

Required

5-10 years of experience in e-commerce, performance marketing and integrated marketing campaigns

Experience in a combination of established CPG and start-up/ entrepreneurial environments

2-years experience with Shopper Marketing and retail media

Proven experience leading agency partners

Technical Skills: Proficiency in marketplace platforms (Amazon Seller Central, Walmart Seller Center, TikTok Seller Center), digital ad platforms, and Criteo, analytics tools

Proven expertise in e-commerce, Amazon, Instacart and other platforms

Analytical Ability: Strong data analysis and problem-solving skills; Excel and data visualization proficiency required

Bachelor's degree