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Weichert, Realtors · 1 month ago

Social Media Manager/Graphic Designer

Morris Plains, NJ

Full-time

Onsite

Mid Level

$60K/yr - $70K/yr

3+ years exp

Weichert, Realtors is hiring a Social Media Manager/Graphic Designer to enhance the company's brand presence across various social media platforms. The role involves developing and executing social media strategies, managing content creation, and ensuring brand consistency while driving engagement and awareness for the Weichert brand.

InsuranceReal EstateSales

Culture & Values

Responsibilities

Manage and execute daily operations and initiatives, including editorial calendars, content development and engagement with users

Oversees development of social-specific content across all media channels, ensuring brand priorities are met (images, video, copy)

Works with the creative team to develop measurable objectives and innovative strategies for expanding Weichert’s social media presence

Works with the creative team to ensure branding consistency across all platforms and campaigns

Contributes to rebranding efforts as needed

Works directly with stakeholders and SMEs to understand the business needs and goals of each Weichert Company in order to create impactful messaging that inspires positive perceptions and/or actions

Develops specific, measurable objectives, as well as innovative strategies to build the Company’s social media presence and advance the brand and message

Manages and maintains a library of content assets that speak to target audience and drive engagement

Sets up and optimizes social media pages to enhance visibility and engagement

Stays updated on social media trends, algorithms, and design innovations to keep the brand’s content fresh and competitive

Prepares and presents design concepts and rough drafts to internal teams and stakeholders for review

Maintains templates, personas, mockups, user flows, prototypes, and other design assets for assigned projects

Ensures all assets meet brand guidelines and are up to date for future use

Identify and report key performance indicators (KPIs) for organic and paid advertising campaigns

Monitor social activity for brand and service issues requiring immediate attention and ensure that crisis communications plans are effectively followed

Supports employee and agent engagement efforts through social media to help amplify their roles as Company advocates

Creates presentations on social media best practices for internal training/education

Remains immersed in all emerging technologies/media and competitive landscape to determine hot new trends and what is scalable for business

Performs other duties as assigned

Qualification

Social Media ManagementGraphic DesignContent CreationAdobe Creative SuiteVideo EditingSocial Media AnalyticsCommunication SkillsCollaboration SkillsAttention to DetailCreative Thinking

Required

Bachelor's degree in Marketing, Graphic Design or a related field or proven experience as a Social Media Manager, with a focus on content creation

Portfolio on request

Minimum 3 years' experience working in a social media capacity, prior work with retail or consumer packaged goods brand a plus

Minimum of 2 years' experience in graphic design and print production role with proven skills in brand work a must

Experience managing social media initiatives in a corporate setting required

Knowledge of real estate marketing is a plus

Passion for social media with strong knowledge of social media platforms such as hootsuite, sprout social, metricool or other social media planning tools

Experience in video editing and animation for social media

Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) and Canva

Demonstrated proficiency in writing, editing and interviewing

Knowledge of social media platforms, best practices, analytics tools, and print media

Ability to work on multiple projects, meet deadlines, and adapt to changing priorities

Strong communication and collaboration skills, with a user-centric design approach

Ability to adapt communication style to audience, prepare messages for multiple audiences

Knowledge and understanding of corporate social media legal guidelines and platforms including LinkedIn, Twitter, Facebook, Instagram, etc

Attention to detail and ability to work independently in a fast-pace, deadline-oriented environment

Ability to think creatively and strategically, and be self-motivated

Proven social media and networking expertise with high engagement KPIs