Apply on Employer Site

Avanos Medical · 2 days ago

Senior Product Manager - CORTRAK Specialty Nutrition Systems, North America

Atlanta Metro

Full-time

Hybrid

Senior Level

7+ years exp

Avanos Medical is a medical device company focused on delivering clinically superior breakthrough solutions. They are seeking a Senior Product Manager for the CORTRAK Specialty Nutrition Systems product portfolio to lead strategic marketing plans and drive growth in the business.

Health CareHospitalHospitality

Responsibilities

Assist in the development and execution of effective plans and programs, both strategic and tactical, to drive net sales, operating profit, and market share for categories

Maintain full P&L management responsibility for product portfolios

Develop long-term strategic business plans and marketing plans for product portfolio segments

Develop pricing strategies that support the growth and profitability of the business

Collaborate with Sales, Planning and Finance teams to develop timely and accurate forecasts to ensure required fill rates on existing and new products, supporting sector goals to improve return on working capital and working closely with sales team to develop a financial and demand forecast with a high degree of accuracy

Support in the development of GPO/ IDN strategies to grow and maintain the business

Constantly evaluate product mix to reduce redundancy and drive strategic objectives for the category

Responsible for launching new products including the development of branding, pricing, positioning, messaging, marketing campaigns, training, and forecasts

Support and guide development and execution of tools and training to improve and maintain sales force competency, drive new product sales and provide superior customer service

Lead the development & execution of digital marketing & demand generation programs

Assist in developing key initiatives and programs by gathering customer insights through end-user focus with physicians / clinicians

Establish and manage relationships with industry KOLs and lead/ manage Sales Advisory Boards

Responsible for providing effective communication with sales team, as well as cross-functional teams, to help ensure collaboration and understanding of the business

Actively seek and positively respond to performance and personal development feedback, while initiating activities to enhance personal functional effectiveness to realize full career potential

Qualification

Product management experienceStrategic business plansForecastingDemand planningSuccessful product launchBrand managementMarket assessmentCross-functional team managementMulti-taskingComputer skillsCommunication skillsProject management