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Wells Fargo · 1 day ago

Lead Marketing Consultant - Savings Program

CHARLOTTE, NC

Full-time

Hybrid

Senior Level

$100K/yr - $196K/yr

5+ years exp

Wells Fargo is seeking a Lead Marketing Consultant on their savings program within the Consumer Banking and Lending Organization, focusing on growing and retaining deposit balances. The role involves executing cross-channel marketing strategies to improve customer satisfaction and prevent attrition.

BankingFinancial ServicesFinTechInsurancePayments

No H1B

Responsibilities

Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for the marketing area

Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing

Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors including intangibles or unprecedented factors

Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence, and lead broader work team to meet deliverables and drive new initiatives related to marketing

Strategically collaborate and consult with peers, colleagues, and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables

May lead projects, teams or serve as a peer mentor

Qualification

MarketingDigital MarketingAnalytical SkillsCampaign ExecutionVendor ManagementFinancial Services ExperienceCreative OptimizationCustomer EngagementAttention to Detail

Required

5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Preferred

Advanced campaign execution skills, working cross organization and platforms to deliver accurate and on-time marketing initiatives

Strong analytical skills with working knowledge of how to execute test/learn strategies

Vendor management experience, directing the development of creative assets that meet the desired goals

Demonstrated experience implementing multi‑channel marketing initiatives that drive product engagement while balancing growth objectives, timelines, and strategic alignment in accordance with channel governance and best practices

Proven ability to develop and execute a robust test‑and‑learn strategy, with emphasis on creative optimization to enhance customer experience and drive acceptance

Ability to effectively navigate established campaign execution processes while consistently delivering high‑quality work and identifying opportunities to improve efficiency, minimize operational risk, and accelerate speed‑to‑market

Experience leading campaign submissions within formal operational workflows, ensuring alignment with marketing campaign management standards and requirements

Experience coordinating with external vendors to manage creative asset delivery and maintain accuracy throughout pre‑launch and post‑launch processes

Demonstrated success managing internal approvals, including legal and compliance reviews, with a high degree of accuracy and attention to detail

Experience documenting launch readiness and actively monitoring campaigns during production to ensure successful execution

Strong capability in validating creative assets through testing to ensure best practices, accuracy, functionality, and proper tracking implementation

Strong analytical skills with the ability to assess campaign performance, interpret results, and refine creative and channel strategies to improve customer engagement and outcomes

Previous experience within the financial services industry