Zebra Technologies · 3 days ago
Product Marketing, Senior Advisor
United States
Full-time
Remote
Senior Level, Lead/Staff
$136K/yr - $204K/yr
12+ years expZebra Technologies is a community of innovators creating smart solutions. The Senior Advisor in Product Marketing will focus on product messaging and use case strategy within the Intelligent Automation portfolio, collaborating with cross-functional teams to ensure successful go-to-market execution.
Information TechnologyManufacturingOptical CommunicationReal TimeRFIDSoftwareTelecommunicationsWireless
Responsibilities
Engage early in the product development cycle to identify and shape use cases and product narratives before launch
Capture, document, and standardize validated automation use cases from product & solutions teams, partner collaborations, CoEs, and field projects
Collaborate closely with Product Managers and Product Marketers to translate technical features into customer-centric benefits and compelling stories
Assist the communications team in maintaining a consistent flow of information to keep partners informed about new use case opportunities and updates
Establish a systematic approach for publishing use case success stories, from initial capture to marketing assets and sales enablement tools
Prepare messaging and collateral well ahead of launch deadlines to avoid last-minute gaps
Collaborate on product refresh, and retire programs, working in alignment with vertical marketing leads, channel marketing managers and field marketing managers based on quarterly business results reported by regional product management team and portfolio-based pipeline reports
Accountable for very selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L
Drive sales use cases and propositions for portfolio-specific overlay sales teams
Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc
Qualification
Required
BA/BS degree
12+ years of work in sales/engineering/marketing roles
Expertise in Intelligent Automation technologies, markets, customers environments and partner ecosystem
Product marketing and/or comparable product management, development experience
Ability to technically understand how products fit in to create and deliver a solution
Travel expectation - Up to 25%
Preferred
Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
Influence/Negotiation/Partnership skills with product teams
Drive results and execution through a virtual team, Ability to thrive in matrixed organization environment
Organizational Agility: Matrix, indirect management
Clarity of thinking & vision - keen prioritization skills
Excellent presentation & communication skills
Demonstrated willingness to actively participate with vertical marketing teams
Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
Benefits
Healthcare
Wellness
Inclusion networks
Continued learning and development offerings
Community service days
Traditional insurances
Compensation
Parental leave
Employee assistance program
Paid time off offerings
Company
Zebra Technologies
Zebra Technologies delivers barcode printers, scanners, RFID, and mobile computing solutions for business visibility.
10001+ employees
H1B Sponsorship
Zebra Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (90)
2024 (73)
2023 (74)
2022 (124)
2021 (80)
2020 (49)
Funding
Current Stage
Public CompanyTotal Funding
$2.5B2024-05-22Post Ipo Debt· $500M
2016-09-14Acquired
2014-09-16Post Ipo Debt· $2B
Leadership Team
Bill Burns
Chief Executive Officer
Jenna Stanley
Senior Vice President customer success and services
Recent News
2026-01-09
Morningstar.com
2025-12-29
Company data provided by crunchbase