Shanghai BSF Human Resources Co., Ltd · 1 week ago
U.S. Storage Equipment Sales Director (Bilingual English-Chinese)
New York, NY
Full-time
Hybrid
Director/Executive
10+ years expShanghai BSF Human Resources Co., Ltd is a leading global provider of smart warehousing equipment and automation solutions, seeking a seasoned Sales Director to lead U.S. sales efforts. The role involves owning end-to-end sales performance in the U.S. market, mentoring the sales team, and developing market entry strategies to drive revenue growth.
Human Resources
Responsibilities
Own end-to-end sales performance in the U.S. market, including order acquisition, revenue targets, market penetration acceleration, and brand localization. Lead and mentor the U.S. sales team to secure orders while laying a solid foundation for long-term brand credibility and market influence
Take full ownership of U.S. regional sales pipelines, from lead qualification to project closure. Lead pricing strategy, commercial negotiations, and contract finalization; prioritize high-conversion industries and client segments, and leverage diverse sales channels (direct, partnerships, etc.) to drive revenue growth
Integrate brand building into sales initiatives: develop flagship customer cases from initial projects to serve as market testimonials, and enhance brand visibility through industry conferences, trade shows, and strategic partner collaborations to strengthen market positioning
Cultivate and manage a multi-tiered partner ecosystem (system integrators, engineering firms) and key end clients. Design and execute a diversified market entry strategy, while collaborating with headquarters to align customer needs with product solutions
Qualification
Required
Minimum 10 years of B2B industrial or engineering product sales experience in the U.S. market
Proven experience in B2B market development for warehousing systems, automation equipment, or logistics equipment
Demonstrated track record of successfully launching new products into the U.S. market from scratch and achieving outstanding sales performance in the short term
Rich experience in cost accounting and solution-based sales, with the ability to design customized solutions based on customer needs
Willingness to travel frequently within the United States as required by business needs
Preferred
Prior experience as a U.S. regional or national sales leader is highly preferred
Bilingual proficiency in English and Chinese is preferred to facilitate effective communication with the headquarters' technical and project management teams
Benefits
Competitive salary package
Performance-based incentive rewards directly linked to sales achievements
Comprehensive welfare benefits
Company
Shanghai BSF Human Resources Co., Ltd
BSF Talent - Recruite all around the world! What we do? One of the problems that many companies face when doing business abroad is how to efficiently recruit high level local talents, which is our core strength.We are Shanghai BSF Human Resources Co., Ltd.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase