Advantech USA · 1 month ago
Sr. Marketing Specialist, Cloud Computing and AI Deep Learning
Irvine, CA
Full-time
Onsite
Mid, Senior Level
$72K/yr - $82K/yr
5+ years expAdvantech USA is seeking a Marketing Senior Specialist responsible for driving awareness, engagement, and demand for their products in the Cloud Computing and AI Deep Learning sectors. This role focuses on creating localized go-to-market strategies, managing product launches, and collaborating across teams to enhance product positioning and demand generation.
Computer Hardware
No H1B
U.S. Citizen Only
Responsibilities
Develop and implement localized GTM marketing strategies for Advantech’s Cloud-IoT product lines.( https://www.advantech.com/en-us/cloud-iot)
Plan and execute effective marketing campaigns leveraging a variety of marketing tactics to promote select Advantech products into assigned vertical markets
Manage product launch strategies, including internal and external communication plans
Lead generation through various marketing tactics for all stages of the buying cycle and marketing funnel
Own budget and execute paid marketing campaigns including paid social media campaigns, media programs, and advertisements to generate and nurture leads
Create and localize marketing collaterals from concept to completion
Research new and maintain existing online industry memberships, portals, and directories
Design and implement clear and effective email promotions, web pages, and landing pages
Collaborate cross-functionally with Product, Sales, Design, and Marketing teams across global and regional offices to create original content, plan and execute events, and track campaigns
Qualification
Required
Bachelor's degree in marketing or related field
5+ years of experience in marketing, preferably in a Business-to-Business (B2B) environment, with an emphasis on high-tech fields
Experience developing GTM strategies and executing integrated marketing campaigns
Strong skills in creating content that communicates complex product information in an engaging and relatable way
Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, Pardot, or similar tools
Proficiency in use of business productivity tools such as Microsoft Suite, Adobe Suite, and Google Suite
Possess strong communication and interpersonal skills
Possess efficient time management, strong organizational skills, is self-motivated and detail oriented
Positive and determined attitude with the ability to work in a fast-paced, team environment
Proven ability to learn quickly and adapt to new systems, processes, plans, and programs
Proven ability to prioritize and manage multiple projects and deadlines at the same time
Be up to date with the latest trends and best practices in marketing
Benefits
Generous benefits package including medical, dental, vision, long-term disability, and life insurance.
Employee Assistance Program (EAP)
401(k) with company match
Education & personal development reimbursement program
Generous vacation and paid holidays package
Company events, and lunches
Work from home program – once eligible
Referral Bonus
Company
Advantech USA
Advantech is the global leader of embedded, industrial, IoT and automation solution platforms.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Adam Sturm
Alliance Partner Manager
Bailey Carpenter
Alliance Partner & Channel Marketing Manager
Company data provided by crunchbase