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Blizzard Entertainment · 22 hours ago

Associate Director, Brand Marketing, World of Warcraft | Irvine, CA

Irvine, CA

Full-time

Onsite

Lead/Staff, Director/Executive

$112K/yr - $207K/yr

12+ years exp

Blizzard Entertainment is seeking a passionate and strategic Associate Director of Brand Marketing to join the team behind one of the most iconic MMORPGs of all time, World of Warcraft. This role involves leading the creative direction and execution of global marketing campaigns, ensuring that all external communications align with the brand's voice and maintaining a unified brand presence across all channels.

MMO GamesSoftwareVideo Games

H1B Sponsor Likely

Responsibilities

Evocative Campaign Development: Lead the creation of inspiring and cohesive external marketing campaigns that reflect the product’s and brand’s essence and connect with audiences on an emotional level

Creative Direction: Guide the development of visuals, messaging, and content that bring the brand story to life across all platforms

Brand Consistency: Ensure that all external communications align with the brand’s voice, positioning, and strategic vision, maintaining a unified brand presence across all channels

Global Campaign Consistency: Ensure that global campaigns are executed consistently across all territories, collaborating with Product Marketing to support local adaptations while maintaining the core brand message

Strategic Budget Input: Provide vital input in budget discussions to advocate for the necessary resources to execute effective brand campaigns

Market Research: Conduct thorough market research to understand player behaviors, emerging trends, and the strategies of competing games

Cultural Relevance: Focus on bringing the brand back to the forefront of cultural relevance, ensuring that campaigns resonate with the cultural zeitgeist

Measure Campaign Effectiveness: Establish key performance indicators and use analytics to assess the effectiveness of campaigns, adapting strategies as needed

Qualification

Brand MarketingCreative DirectionProject ManagementMarket ResearchPeople ManagementAnalytical SkillsCultural RelevanceGaming PassionInterpersonal SkillsResults-orientedDetail-orientedFast-paced Environment

Required

12+ years of experience in brand marketing, creative agency account management (or equivalent client-side position) or in the video game industry

3+ years of demonstrated people management experience

Experience in TV, Video, Packaging, and Online Advertising required

Bachelor's Degree in Marketing, Communication, or a related field

Demonstrated experience in project management, analysis and the ability to work across multiple teams

Proven team leader with people/agency management experience

Passion for gaming and understanding of current industry trends

Excellent analytical, verbal, and written skills

Excellent interpersonal and relationship management skills

Results-oriented, self-motivated

Extremely organized and detail-oriented

Comfortable working in a fast-paced environment

Preferred

Experience in the video game industry

Experience managing a team

Demonstrated experience with International marketing

Well versed understanding of MMORPG genre and World of Warcraft

Avid social media user who is always experimenting with the next social platforms and trends

Advanced degrees in Marketing, Communication, or related field

Benefits

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance

401(k) with Company match, tuition reimbursement, charitable donation matching

Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave

Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others

If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance

Company

Blizzard Entertainment

Glassdoor3.5

Blizzard Entertainment develops and publishes gaming software and computer games such as World of Warcraft, Hearthstone and StarCraft.

Founded in 1991

Irvine, California, USA

1001-5000 employees

http://blizzard.com

H1B Sponsorship

Blizzard Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (60)

2024 (58)

2023 (46)

2022 (51)

2021 (38)

2020 (41)