Theranica · 1 day ago
Government Sales Director
United States
Full-time
Onsite
Director/Executive
10+ years expTheranica is a digital therapeutics company pioneering wearable, drug-free treatments for migraine and other idiopathic pain conditions. They are seeking an experienced Government Sales Director to lead their Government Account sales team and drive the commercial growth of Nerivio within federal healthcare systems such as the Veterans Administration and Department of War.
BiotechnologyMedicalNeuroscienceTherapeutics
Responsibilities
Lead, coach, and develop a team of GAMs to achieve national and regional government channel sales objectives
Provide strategic direction, mentorship, and in-field support to ensure high-level engagement within assigned territory and accounts
Cultivate a strong, mission-driven culture centered on patient access, compliance, customer satisfaction and excellence in execution
Build and execute a comprehensive government account sales and access strategy that aligns with national commercial goals
Partner cross-functionally with Market Access, Medical Affairs, Marketing, Distribution and Operations to ensure VA and DoW customers have seamless product access, contract compliance, and order fulfillment
Develop and maintain strategic relationships with key VA and DOW stakeholders, including National Program Offices, VISN leadership, pharmacy and procurement decision-makers, and clinical champions
Identify and implement strategies to navigate and optimize VA formulary, GPO, and purchasing processes
Oversee the accurate and timely processing of VA and DoW purchase orders (POs) and ensure compliance with all federal acquisition regulations (FAR) and VA-specific procurement requirements
Serve as the company’s subject matter expert on VA and DoW procurement systems, including ECAT, GSA, and other government contracting platforms
Collaborate with internal teams to resolve order, billing, and logistics issues impacting VA and DoW accounts
Monitor and analyze sales and utilization data, formulary adoption, and purchasing trends to inform strategic decisions and forecast government channel performance
Partner closely with Medical Affairs, Reimbursement, and Marketing to ensure government channel alignment with national messaging and support materials
Communicate field insights to internal teams, identifying emerging opportunities, challenges, and stakeholder feedback
Represent Theranica at relevant federal healthcare meetings, tradeshows, conferences, educational events, and other stakeholder engagements
Qualification
Required
Bachelor's Degree required; advanced degree preferred
10+ years of successful experience in medical device, pharmaceutical, or healthcare sales, with minimum 5+ years of successful experience in federal/government accounts (VA, DoW, or other Federal Health Systems). Proven leadership experience managing field-based account teams successfully calling on the VA and DoW
Deep understanding of VA organizational structure, procurement processes, formulary pathways, and stakeholder ecosystem (including VISN, VAMC, and PBM levels)
Hands-on experience managing VA purchase orders, ECAT/GSA contracts, and federal compliance requirements
Strong track record of successfully pulling through access and driving utilization of FDA-authorized therapies or devices within federal systems
Excellent analytical and strategic planning skills with the ability to interpret and act on complex data
Collaborative mindset with proven ability to work cross-functionally in an early-stage, fast-paced environment
High ethical standards, compliance orientation, and commitment to Theranica's Code of Conduct
Exceptional verbal and written communication skills; strong executive presence when engaging with senior stakeholders
Ability to travel 50%+ domestically, including overnight travel
Must be able to lift up to 25 pounds as required for field materials or event support
Company
Theranica
Theranica is an Israeli biomedical technology company focused on developing electronic and wireless communication technology.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$86MKey Investors
New RheinaMoon FundLightspeed Venture Partners
2022-08-29Series C· $45M
2019-03-18Series B· $35M
2017-07-03Series A· $6M
Leadership Team
Angel Angelov
Chief Medical Officer
Recent News
Company data provided by crunchbase