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milk + honey · 5 days ago

Email Marketing & Web Operations Specialist

Austin, TX

Full-time

Onsite

Mid Level

3+ years exp

milk + honey is a thriving collection of day spas, salons, and medSPAs dedicated to helping people relax and prioritize their well-being. They are hiring an Email Marketing & Web Operations Specialist to manage the execution of their email marketing program and website, ensuring a seamless experience for guests while observing patterns for continuous improvement.

BeautyService IndustryWellness

Responsibilities

Build, QA, and send all guest-facing marketing emails across Klaviyo and additional customer-facing platforms (ecommerce or booking systems)

Execute approximately 35–45 emails per month, including:

Campaign sends

Operational updates

Membership communications

Capacity-driven messaging (e.g., appointment availability)

Build and maintain audience segments and targeting logic based on defined criteria

Configure, QA, and maintain automated flows across platforms

Own and maintain automated, trigger-based communications, including appointment confirmations, reminders, and booking-related messages

Own execution timelines and flag risks, conflicts, or issues early

Observe performance and operational patterns across email programs, and proactively surface questions or improvement ideas

Own day-to-day website updates across WordPress, Shopify, and other CMS tools

Publish and maintain content for services, promotions, locations, and seasonal campaigns

QA pages, forms, pop-ups, and booking flows end-to-end

Coordinate with developers on larger technical changes or fixes

Maintain accuracy across booking and review platforms, including integrations and third-party listings (e.g., Google Business Profile, Yelp, Reputation Pro, Listen360)

Maintain regular updates and publishing schedule of our blog

Pull recurring performance and site health reports for email and web

Identify trends or outlying behaviors, and surface issues, anomalies, and risks

Support CRO and UX initiatives through clean execution, testing, and QA

Adapt quickly to shifting priorities while clearly communicating execution tradeoffs, timelines, and impacts