Global SOF Foundation · 3 days ago
Director of Marketing and Sales
Global SOF Foundation is seeking a Director of Marketing and Sales to lead their marketing, event sales, and public relations teams. The role focuses on attracting individual members and corporate partners, increasing program participation and event attendance, and enhancing brand awareness while ensuring alignment with the Foundation's mission.
Military
Responsibilities
Develop and lead GSOF’s overall marketing and sales strategy across all events and programs
Manage, mentor, and motivate the marketing and sales teams, including hiring, training, and task delegation
Develop, execute, and manage an annual marketing budget
Set, monitor, and assess event sales goals and processes to achieve them
Analyze marketing and sales results and key performance indicators (KPIs), compiling comprehensive reports for executive leadership
Work with other departments to ensure marketing and sales efforts are aligned with overall business goals and strategies
Direct the planning, execution, and performance of various marketing campaigns across digital and traditional channels
With the Sr. Director of Events and the Director of SOF Week, develop, execute all relevant event BOOMs; develop and assign all resultant action items
Oversee and assess the GSOF website, Twitter, Facebook, LinkedIn, Instagram, and other content and communications venues; write and edit web content, press releases, and copy for promotional materials
Oversee marketing calendars, independent consultants, and vendors
Oversee all signage, promotional materials, and collateral (both digital and print)
Prepare marketing and sales reports by collecting, analyzing, and summarizing data
Plan and execute public relations and media engagement
Research market trends, consumer behavior, and competitor activities to identify opportunities and inform strategic decisions
Engage with IT team to regularly ensure a streamlined and effective sales process
Cultivate and maintain relationships with key clients, partners, and internal teams to ensure alignment and customer satisfaction
Qualification
Required
8+ years of experience in a Marketing or Sales
Minimum of a BA
Demonstrated experience leading successful cross-collaborative teams
Strong leadership, strategic thinking, excellent communication, and analytical abilities to interpret data and make informed decisions
Background with Special Operations and/or Military Experience
Ability to manage time and work remotely
Ability to work with a dynamic and fast-moving team
Experience with various digital marketing tactics, including SEO/SEM, social media, email, and display advertising, as well as analytics tools
Ability to manage multiple projects, set priorities, and ensure campaigns run smoothly and meet deadlines
Excellent verbal and written communication skills
Google Suite, especially Docs, Sheets, and Slides
Canva
Monday.com or similar task management system
Adobe Creative Cloud Products, especially Premiere Pro and Audition
Wordpress Site Development
CVENT or similar event management software
Constant Contact or other Marketing Automation tools
re:Members or other Association Management Systems (AMS)
Company
Global SOF Foundation
The Global Special Operations Forces Foundation (GSOF) is a 501(c)(3) non-profit organization that aims to build and grow an international SOF network of military, government, commercial, and educational stakeholders in order to advance SOF capabilities and partnerships to confront global and networked threats.