Lexipol · 22 hours ago
Senior Reporting Analyst
Lexipol is a leader in advancing total readiness for public safety agencies, helping leaders reduce risk and strengthen community trust. The Sr. Reporting Analyst - GTM will serve as the dedicated analytics partner for the GTM organization, driving strategic insights and decision-making across sales and marketing.
Responsibilities
Serve as the primary analytics partner to the GTM department
Identify trends, risks, and opportunities in revenue performance and customer lifecycle data
Collaborate with GTM leadership to define key metrics, KPIs, and success frameworks for growth initiatives
Translate complex datasets into clear, actionable insights that drive strategic and tactical decision-making
Support quarterly and annual business reviews with data narratives, dashboards, and presentations
Acts as a proactive analytics leader, independently identifying trends, opportunities, and risks — not waiting for requests
Design, build, and maintain Power BI dashboards and reports that provide visibility into pipeline, performance, and customer metrics
Develop self-service analytics capabilities for GTM leaders and business partners
Use Salesforce data models and reporting to track funnel performance, lead conversions, and deal velocity
Conduct deep-dive analyses to explain trends in marketing campaign ROI, sales effectiveness, and customer retention
Own the analytics backlog and ticket process—from ideation through delivery and iteration
Work cross-functionally with Sales and Marketing departments to ensure alignment on data definitions and KPIs
Partner with the Data Engineering and Governance teams to ensure data quality, availability, and reliability across systems
Act as a liaison between business and technical teams, ensuring analytics outputs meet both strategic and operational needs
Present insights and recommendations to GTM leaders and executive stakeholders in a compelling, business-oriented manner
Qualification
Required
5+ years of experience in data analysis or business analytics roles, ideally supporting GTM functions (Sales, Marketing, or Revenue Operations)
Advanced Salesforce expertise, including familiarity with key objects (Opportunities, Leads, Campaigns, Accounts) and the ability to query or extract data
Strong SQL skills for querying and analyzing large datasets in AWS Redshift
Proficiency in Power BI, including DAX, data modeling, and report design
Excellent business acumen and understanding of GTM processes (lead-to-cash, pipeline, campaign attribution, retention metrics)
Proven ability to translate data into insights—storytelling, visualization, and executive-ready presentation
Strong project management and self-prioritization skills
Must be authorized to work in the US
No visa sponsorship
Preferred
Experience working with AWS cloud
Familiarity with Airflow for data pipelines development
Experience in a B2B SaaS or subscription-based business model
Exposure to marketing automation tools (e.g., HubSpot, Pardot) and campaign tracking analytics
Benefits
401(k) with Company match
Flexible paid time off plan
Company
Lexipol
Lexipol empowers first responders and public servants with mission-critical solutions to best meet community needs safely and responsibly.
Funding
Current Stage
Growth StageTotal Funding
unknown2021-10-12Acquired
2021-03-30Private Equity
Leadership Team
Recent News
2025-10-15
Company data provided by crunchbase