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Gene B. Glick Company · 1 day ago

DIRECTOR OF MARKETING

Indianapolis, IN

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

Gene B. Glick Company is seeking a Director of Marketing who will be responsible for strategic planning and executing marketing strategies that align with business objectives. The role involves managing the marketing team, overseeing advertising and reputation management, and developing marketing plans to attract customers.

Real Estate

Responsibilities

Create, manage, coordinate, and execute all marketing department strategies

Manage vendor relationships for all marketing department functions

Oversee the development and facilitation of marketing related training

Develop, supervise, and train the marketing department team members

Actively monitor and evaluate marketing, advertising, reputation, and pricing trends and develop recommendations to improve business outcomes

Coordinate and oversee Revenue Management software and programs

Manage revenue management strategies, identify opportunities for improvement, and execute approved recommendations

Coordinate and oversee Marketing site visits, create and implement marketing plans

Provide expertise, coaching, and assistance to Property Management personnel in the overall execution of marketing standards, plans, and services

Lead marketing activities for new construction and acquisition properties

Regularly conduct market research activities to understand and attract current and prospective customers

Oversee marketing-related efforts associated with the Glick charitable, non-profit and housing foundation initiatives

Manage advertising strategies, identify opportunities for improvement, and execute approved recommendations

Analyze advertising effectiveness and make recommendations for improvement

Manage online reputation strategies, identify opportunities for improvement, and execute approved recommendations

Oversee and effectively manage the reputation management software and enhance as needed to achieve business goals

Develop brand identity and position strategy for each property and the Company

Manage property décor and design standards

Manage the correspondence style guide ensuring that all digital and print material conforms to design and communication standards

Manage digital marketing strategies, identify opportunities for improvement, and execute approved recommendations

Analyze digital media effectiveness and make recommendations for improvement

Oversee the development and management of the Corporate and property websites

Manage website strategies, identify opportunities for improvement, and execute approved recommendations

Manage social media strategies, identify opportunities for improvement, and execute approved recommendations

Responsible for developing and managing Marketing Department processes, resources, and standards

Responsible for ensuring all Marketing Department tasks are executed timely and accurately

Attend Marketing conferences and participate in industry-related events

Qualification

Marketing strategyRevenue managementAnalytical skillsMicrosoft OfficeDigital marketingSpanish fluencyCommunication skills

Required

Bachelor's degree in marketing or business administration with a marketing concentration, or equivalent combination of education, training, and experience in a marketing or related role in the property management or related industry is required

Five years of experience in a marketing or related role in the property management or related industry

Strong analytical, planning, forecasting, and budgeting skills

Proficient in standard information technology tools, including Microsoft Office products

Must have and maintain a valid Driver's License in the state of residency

Some travel is required

Must be able to communicate effectively verbally and in writing

Must be able to read and comprehend the English language