Business of Home · 22 hours ago
Marketing Director
New York, NY
Full-time
Onsite
Director/Executive
6+ years expScalamandré is a legendary American luxury brand specializing in decorative textiles and furnishings. The Marketing Director will lead the marketing team to develop brand strategies, manage marketing operations, and ensure high-impact content distribution while fostering partnerships in the interior design market.
Digital MediaFurnitureHome DecorInterior Design
Responsibilities
Lead a team to develop and support Scalamandre’s brand strategy & marketing within the marketplace and in alignment with the future state organization strategy
Coach, give feedback, identify training opportunities for team members
Assist corporate showrooms with marketing materials, events, and window display merchandizing
Manage the day-to-day operations of the marketing department
Ensure that the company is delivering high-impact, customer-facing, and brand appropriate content for distribution across channels (via content creation, photoshoots, social media, the website, email communications, and sales brochures)
Manage and optimize the budget/spend for marketing & promotional programs
Support the company objective to grow our licensee program, ensuring all new partners have access to brand appropriate guidelines and materials, and adhere to all brand guidelines
Establish and or sustain relationships in the interior design / shelter magazine editorial market
Support additional requests from ownership and the creative studio
Identify and own all brand partnerships including PR, influencer, and trade relationships. Bring ideas to the organization for new partnership opportunities/strategies that will be brand enhancing and revenue driving
Identify new areas of opportunity in partnership with the sales team
Qualification
Required
Bachelor's degree in marketing, Business Administration, Communications, or related field
6 –10+ years of marketing experience, ideally in the interior design or luxury products industry
Proven track record of developing and executing successful marketing strategies
Excellent project management skills with the ability to handle multiple priorities and deadlines
Strong analytical skills with the ability to interpret data, measure ROI, and adjust campaigns accordingly
Exceptional verbal and written communication skills
Ability to craft compelling messaging and storytelling that drives engagement
Ability to thrive in a fast-paced, dynamic environment
Willingness to travel as needed for events, campaigns, or market visits
Preferred
A working knowledge of interior design products (textiles, wallcovering, furniture, etc) is a plus
Company
Business of Home
Business of Home is the daily media of record for the home industry and the voice of authority for interior design professionals.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2022-03-22Acquired
2009-01-01Pre Seed
Leadership Team
Amy Keiser
Senior Client Partner
Julia Johnston
Founder and President
Recent News
Home Textiles Today
2025-10-04
Company data provided by crunchbase