Blue Heron Capital · 23 hours ago
VP of Marketing
Salt Lake City, UT
Full-time
Hybrid
Mid, Senior Level
7+ years expBlue Heron Capital is a company focused on making mental health care accessible and stigma-free. They are seeking a VP of Marketing to lead and scale their marketing strategy across a multi-sided marketplace, driving demand and engagement while overseeing the creative team and aligning marketing with revenue growth.
Angel InvestmentFinancial ServicesHealth CareSecurity
No H1B
Responsibilities
Own the end-to-end marketing strategy across a two-sided marketplace, ensuring balanced growth, strong positioning, and efficient acquisition on both sides of the platform
Partner closely with the Provider Marketing team to drive provider acquisition, activation, engagement, and retention of providers
Collaborate with the Commercial Market team to support revenue growth, pipeline generation, and market expansion through targeted campaigns and go-to-market strategies
Own the marketing budget and channel investment strategy, allocating resources to drive efficient growth across both sides of the marketplace
Lead, mentor, and manage the Creative team (design, web, and content), setting a high bar for quality, consistency, and impact across all channels
Translate business goals into clear marketing priorities, briefs, and roadmaps that align teams and drive execution
Oversee brand strategy, messaging, and storytelling across lifecycle, performance, and product marketing efforts
Develop and optimize marketing channels, including website, content, lifecycle, paid media, partnerships, and product-led growth initiatives
Leverage data and experimentation to inform decisions, measure impact, and continuously improve performance
Build scalable processes, systems, and metrics that support growth and cross-team alignment
Qualification
Required
7+ years of marketing experience, with at least 3 years in a leadership role
Proven experience working in or marketing for a two-sided marketplace (e.g., platforms with both supply and demand dynamics)
Strong cross-functional collaborator with experience partnering closely with sales, provider/customer marketing, product, and revenue teams
Experience managing creative teams or agencies, with a strong eye for brand, design, messaging, and storytelling
Strategic thinker who can zoom out to define direction and zoom in to drive execution
Data-driven mindset with experience using metrics to guide prioritization and optimization
Excellent communication skills, with the ability to align stakeholders and influence at all levels of the organization
Preferred
Experience in healthcare, fintech, or regulated industries
Background in B2B2C or hybrid go-to-market models
Experience scaling marketing in a high-growth or early-stage environment
Benefits
Competitive salary and stock options
Free Tava mental health benefit for you and your family
Medical and dental insurance for you and your dependents
Monthly HSA contributions
Generous PTO and paid holidays
Paid parental leave
Work from home flexibility
Weekly team lunches
Opportunity to shape a growing company and culture
Company
Blue Heron Capital
Blue Heron Capital invests in small-cap growth equity companies in healthcare and tech-enabled business services.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Gordon Crenshaw
Partner
Recent News
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