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Unilever · 2 days ago

Associate Director CMI Skin Cleansing Demand Generation

Hoboken, NJ

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$142K/yr - $213K/yr

10+ years exp

Unilever is a leading company in personal care and is seeking an Associate Director for CMI Skin Cleansing Demand Generation. This role involves driving growth and insights for the Skin Cleansing category, focusing on consumer needs and market trends to guide business decisions.

ConsumerFast-Moving Consumer GoodsFood and BeverageManufacturingPersonal Care and Hygiene

Culture & Values

Responsibilities

Lead Unmissable Brands’ Superiority for Skin Cleansing brands

Innovation Insights & Testing: Horizon 1 Innovation on Dove & Dove Men+Care, E2E on Olly & Shea Moisture Skin Cleansing

Deploy/ Creation, Testing and Measurement, including digital, social, POSM excellence: Engagement (including Social First Demand Generation) on Dove, DM+C, Olly, Shea Moisture and Axe

Lead the agenda for Social First Demand Generation for Skin Cleansing US – from social listening to driving creative quality to measurement of impact

Skin Cleansing Category Strategic Foresights: Emerging behaviors, changing/ evolving consumer needs, thought leadership/ future of demand generation marketing for US

Role reports into the CMI Head of Dove Skin Cleansing and Masterbrand, who is also the CMI Head of Skin Cleansing US vertical lead; this role is second-in-command for the US Skin Cleansing CMI and will be part of key leadership team forums - requiring high levels of leadership and ownership

Have passion to bring people (consumers, shoppers) as the center of everything we do

Bring in Foresight to everything we do: not data, but insights. And not just insights but also implications (“so what”)

Be able to think big picture, while also not being afraid to get their hands dirty and get into the weeds themselves

Run custom qualitative/quantitative research with or without research agency partners; desk research/analysis by using available sources

Ability to delegate and manage external partners and develop a future fit/ top talent for CMI as a leader

Manage social listening tools and conduct searches, keep a pulse on trends, and deliver insights related to growing spaces

Willing to learn and quickly get familiar with a wide range of business needs and questions. Learn to clearly understand each of them (big or small, structured or random), and then address them with your actionable recommendations/point-of-view. Key areas: in-market business. performance (sales, share, distribution, penetration, etc), pricing, consumer segments like Gen Z, shopper/channel insights, shelf strategy and executions (planograms), e-commerce, brand communication and brand health, innovations, trends

Be a CMI Future Shaper – actively leveraging the right tools that balance the best use of AI along with developing a close human, consumer intimacy across the Skin Cleansing US team

Qualification

Data AnalyticsMarket ResearchConsumer InsightsManagement ExperienceCPG ExperienceCuriosityInterpersonal CommunicationPositive AttitudeTeam Collaboration

Required

Undergraduate degree required

Demonstrated high performance, 10-12+ years of relevant experience (such as data analytics, research, consulting, retail, or marketing)

Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must – both scanning and panel data sources

Management experience is required – responsibility for leading and growing direct report

Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment with a large number of different business partners and stakeholders

Curious. Go beyond 'do what was asked for' to 'proactively look for solutions and opportunities'

Have a positive and can-do attitude even when facing challenging situations, and have fun!