TEKsystems · 1 day ago
Onboarding & Retention Content Specialist
Alameda, CA
Full-time
Onsite
Senior Level, Lead/Staff
$70/hr - $75/hr
10+ years expTEKsystems is a leading provider of business and technology services, and they are seeking an Onboarding & Retention Content Specialist to enhance user acquisition and retention for a flagship medical device product. The role involves leading content creation, managing retention campaigns, and overseeing analytics to drive growth across multiple markets.
Information Technology
Responsibilities
Lead retention campaigns and loyalty programs, overseeing asset production and campaign execution through marketing automation across digital channels
Own analytics and reporting: ensure data meets functional requirements, define program tracking KPIs, mine insights through dashboards, and communicate results effectively
Test and learn new programs and services to enhance consumer experience and increase sales and profitability
Qualification
Required
10+ years of experience in direct/digital CRM campaign management, database operations marketing, tech vendor/agency management, and digital marketing with proven understanding of deliverability optimization
Detail-oriented, resourceful, and strong communicator
Ability to manage projects with creative agencies and maintain strong agency relationships
Experience working within a regulatory environment for MLR submissions
Hands-on experience with onboarding and retention programs across all digital channels (app, email, website)
Ownership mindset – proactively drives tasks to completion
Strong collaboration skills – ability to work cross-functionally with marketing, creative, and regulatory teams
Tech-savvy – familiarity with common digital marketing tools or platforms (email automation, CMS, app management)
Experience with editorial content and creative asset development using Figma
B.A. or B.S. degree in Marketing, Direct Marketing, or related field required
Preferred
Proven track record leading successful programs and campaigns across relevant channels, including email campaigns that deliver measurable impact
Self-motivated and proactive with a strong work ethic and appreciation for a collaborative culture
Strategic, organized, detail-oriented, and results-driven
Excellent written and verbal communication and presentation skills; proficiency with MS Office suite
Experience in Direct-to-Consumer, data-driven environments; e-commerce experience within healthcare and/or CPG a plus
Knowledge of applicable regulatory standards and requirements for medical devices preferred
Benefits
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Company
TEKsystems
At TEKsystems, they understand people. Every year they deploy over 80,000 IT professionals at 6,000 client sites across North America,
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ryan Skains
Vice President, TEKsystems Global Services
Recent News
2025-11-19
2025-10-29
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