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Dassault Systèmes · 1 day ago

Brand Strategy and Campaigns, Director (Remote)

United States

Full-time

Remote

Director/Executive

$121K/yr - $161K/yr

10+ years exp

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. As the Brand Strategy & Campaigns Director, you will develop and activate strategies that enhance brand awareness and perception while collaborating with various teams to create cohesive brand experiences.

AerospaceAnalyticsAppsArtificial Intelligence (AI)Big DataInformation TechnologyInternetProduct DesignSoftwareVirtual Reality

Culture & Values

Responsibilities

Develop end-to-end brand and campaign strategies that inspire creative development, drive cohesion across efforts, and deliver measurable business and brand outcomes

Conduct market, competitor, audience, and cultural research to build an insight-led point of view that informs all strategic decisions

Lead the development of messaging frameworks, channel plans, and marketing calendars. Partner with content, product, and growth marketing to ensure unified, compelling storytelling

Collaborate with creative teams and external agencies to ideate and co-create campaign assets—including hero ads, landing pages, white papers, videos, and digital content

Drive adoption of brand and marketing best practices across the organization

Build strong partnerships across Growth Marketing, Product Marketing, Digital, Social, Events, PR, and with agency partners

Influence and align stakeholders on strategic direction, campaign priorities, and narrative clarity

Monitor brand and campaign KPIs—awareness, perception, engagement, pipeline influence—and optimize strategies based on performance

Qualification

Brand strategy experienceB2B brand strategyStorytelling capabilityMarket researchCollaboration skillsCommunication skillsRelationship-building skillsProject management