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Stouffer Legal · 3 weeks ago

Performance Marketing Analyst

Towson, MD

Full-time

Onsite

Mid Level

$90K/yr - $115K/yr

3+ years exp

Stouffer Legal is a fast-growing, woman-owned Estate Planning law firm based in Maryland. They are seeking a Performance Marketing Analyst to own and optimize their digital lead engine, focusing on managing paid campaigns and improving lead flow while collaborating with internal teams and external agencies.

Law EnforcementLegalProfessional Services

No H1B

Responsibilities

Run and optimize paid campaigns across Google Ads and Meta Ads (and occasionally LinkedIn)

Map and improve lead flow from first click through booked consultations and signed matters

Collaborate with our in-house dev team on our custom CRM, analytics, and attribution

Use tools like Google Analytics, Google Tag Analyst, CallRail, Webflow, Woopra, and Crazy Egg to understand performance and drive decisions

Plan, build, and manage paid campaigns across Google Ads (Search, Performance Max, etc.) and Meta Ads (Facebook/Instagram)

Structure campaigns to scale across multiple locations and practice areas while maintaining lead quality

Implement and iterate on high-converting lead offers, landing experiences, and retargeting sequences

Occasionally coordinate or review campaigns on LinkedIn or other channels as needed

Map the full lead journey: ad → landing page → call/form → CRM → consult → signed client

Configure and maintain pixels, tags, and conversion events via Google Tag Analyst in partnership with our dev team

Make the most of CallRail data (calls, tracked numbers, source attribution) and connect it to ad platform data and the CRM

Work toward better attribution (even if perfect multi-touch is not possible) so we can understand which channels and offers actually drive revenue

Run A/B tests end-to-end: define hypotheses, set up experiments (ads, audiences, landing pages), monitor, and analyze results

Use Crazy Egg / heatmaps, Woopra, and Analytics to identify friction points and optimization opportunities

Suggest and help implement improvements in Webflow (copy, layout, forms, CTAs) - either hands-on or by working with internal / external resources

Build and maintain simple, reliable dashboards (e.g., in Sheets, Looker Studio, or similar) that show KPIs like: Cost per lead, Cost per consultation, Cost per signed client, Lead quality by channel / campaign

Translate data into clear business recommendations for leadership (what to cut, what to scale, what to test next)

Present performance updates and insights to the Marketing Manager and firm leadership on a regular cadence

Partner with existing agencies and freelancers (e.g., for creative, SEO, or offline campaigns) to ensure efforts are aligned and measurable

Coordinate with the intake and operations teams around speed-to-lead, follow-up, and other factors that affect conversion, even where you don't directly own scripts or workflows

Work closely with attorneys and internal marketing to ensure campaigns reflect compliant, accurate, and compelling messaging

Qualification

Google AdsMeta AdsGoogle AnalyticsA/B TestingGoogle Tag AnalystCallRailWebflowData-Driven Decision MakingCommunication SkillsCollaboration

Preferred

3+ years of hands-on experience in performance / digital marketing, with a focus on paid acquisition (Google & Meta)

Proven ability to change a campaign configuration and demonstrate the revenue impact (not just more leads, but better leads and more signed clients)

Strong practical experience with: Google Ads and Meta Ads (must-have), Google Analytics (GA4), Google Tag Analyst, Call tracking tools (CallRail experience is a plus), Comfort working with website platforms such as Webflow (direct editing or working closely with a dev/designer)

Ability to design and run A/B tests end-to-end, including analysis and recommendations

Demonstrated skill in turning data into decisions: simplifying complex performance data for non-marketing stakeholders

Experience in professional services, multi-location, or local service businesses is a plus (law firm experience not required)

Familiarity with direct-response marketing principles and offer creation (knowledge of Alex Hormozi's frameworks is a strong plus)

Excellent communication skills and the ability to work collaboratively with attorneys, intake teams, and leadership

Tools you may touch: Woopra, Crazy Egg, LinkedIn Ads, Google Ads, Google Analytics or similar marketing tools

Experience working with a custom CRM and in-house engineering teams

Building dashboards in Looker Studio / Data Studio or similar BI tools

Exposure to direct mail or offline campaigns and tying them back into overall reporting

Benefits

Performance Bonus: KPI-based bonus opportunity tied to revenue-impact metrics (e.g., cost per signed client, qualified lead volume, and overall pipeline performance).

Health Insurance (CareFirst) with 50% company contribution.

Dental and vision insurance options with 50% company contribution.

Short-term and long-term disability insurance, company-paid.

Basic group-term life insurance, company-paid.

401(k) with 4% company match, no vesting period.

Paid time off starting at 15 days per year, increasing with tenure, plus 7 paid holidays and 3 weeks paid parental leave.

Paid training and professional development opportunities.