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Cloudera · 1 day ago

Director of Product Marketing, Competitive Intelligence

Austin, TX

Full-time

Hybrid

Director/Executive

8+ years exp

Cloudera is a leading data and AI platform company that empowers organizations to transform complex data into actionable insights. They are seeking a strategic Director of Product Marketing, Competitive Intelligence to lead their competitive program and drive market leadership through effective positioning and enablement strategies. This role involves collaboration across various departments to enhance competitive intelligence and support go-to-market efforts.

AnalyticsArtificial Intelligence (AI)Cloud ComputingData GovernanceData ManagementEnterprise SoftwareMachine LearningSoftware

Comp. & Benefits

No H1B

Responsibilities

Lead and scale an existing competitive and market intelligence function—including battlecards, SWOTs, win/loss analysis, and executive briefings—while building upon established processes and institutional knowledge already in place

Continuously track competitive activity, industry trends, and category shifts to deliver timely, actionable insights for Product, PMM, GTM, and Executive stakeholders

Influence product strategy by synthesizing customer, analyst, and competitive inputs into roadmap guidance, differentiation recommendations, and pricing insights

Drive go-to-market planning for key launches—especially hybrid and AI-related capabilities—ensuring alignment across Sales, Marketing, and Product

Develop high-impact enablement and marketing materials, including sales plays, solution briefs, competitive assets, analyst decks, and thought-leadership content

Translate field insights into objection handling, strategic enablement tools, and SEO-optimized web updates that strengthen market positioning

Represent the company externally in analyst briefings, industry events, webinars, and customer conversations as a subject-matter expert

Partner closely with Sales, Customer Success, Revenue Strategy, Corporate Strategy, Analyst Relations, and Marketing to ensure intelligence and messaging support broader business goals

Measure and optimize the impact of competitive intelligence, enablement programs, and hybrid-focused campaigns to drive adoption and pipeline growth

Build upon and lead a small, but scrappy, high-performing team by fostering a culture of curiosity, rigor, and storytelling. Effective CI leadership means setting clear priorities, removing obstacles, and creating an environment where deep research and strategic thinking can thrive

Qualification

Competitive IntelligenceProduct MarketingMarket ResearchB2B DataAITeam ManagementStrategic ThinkingCrayon CI PlatformStorytellingWriting Skills

Required

Bachelor's degree or equivalent work experience in marketing, business, computer science, or a related field

8-10+ years of experience in competitive intelligence for product marketing or technical marketing within enterprise software, B2B data and AI roles

3+ years managing or mentoring teams

Experience designing and operationalizing CI processes, systems, and communications

Deep understanding of competitive and market research methodologies, both qualitative and quantitative

Proven track record of developing competitive positioning and messaging for complex technical solutions that influenced product roadmap, positioning, and commercial strategy

Demonstrated success influencing senior stakeholders through clear, compelling storytelling and strategic thinking

Exceptional writing and storytelling skills (and experience with GenAI for content development), catering to diverse internal and external audiences, including executives, practitioners, analysts, and partners

Proven strategic thinking ability, effective prioritization skills, and a track record of driving results in a fast-paced, dynamic environment with diverse needs

This role is not eligible for immigration sponsorship