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Sinclair Inc. · 1 day ago

Cross Platform News Training Specialist

Hunt Valley, MD

Full-time

Hybrid

Mid Level

$80K/yr - $100K/yr

Sinclair Inc. is a diversified media company and a leading provider of local news and sports. They are seeking a Content Center training specialist to lead newsroom training across various broadcast news workflows, empowering teams to work smarter and more efficiently in a multi-platform, AI-augmented news environment.

Broadcast Media

Responsibilities

Deliver End-to-End Workflow Training: Train staff on the full editorial and technical process of producing a newscast or story — from pitch and planning, to script writing, rundown management, video editing, and publishing to air and digital

Promote Story-Centric Collaboration: Guide teams in adopting workflows where each story is developed for multiple platforms simultaneously, using shared tools and centralized planning systems

Train on Tools and Systems: Provide training on NRCS, CMS platforms, video editing workflows, and any newsroom collaboration tools that support story-centric workflows

Customized Learning Experiences: Develop and deliver tailored training sessions for producers, reporters, photographers, digital writers, editors, and technical operators, aligned with their roles and responsibilities

Documentation & Resources: Create practical, easy-to-follow materials including workflow diagrams, cheat sheets, video walkthroughs, and quick-start guides to support continued learning. Develop training materials that reflect story-centric best practices — including quick-reference guides, templates, workflow charts, and scenario-based tutorials

Support Workflow Rollouts & Updates: Assist with onboarding during newsroom transitions (e.g., system upgrades, process shifts, format changes) and support new workflows through coaching and hands-on support. Will continue

Collaborate Across Teams: Partner with editorial leadership, engineering, and digital teams to align training content with organizational goals, evolving workflows, and new technologies

Champion Workflow Consistency & Modernization: Help build newsroom confidence in consistent, repeatable processes that optimizes processes and increases quality across all platforms. Partner with editorial, digital, and engineering teams to guide adoption of new tools, ensuring that AI and automation are integrated thoughtfully into daily production

Support Change Management: Help teams navigate transitions to new workflows with coaching, hands-on support, and ongoing upskilling. Act as a change ambassador by fostering a culture of adaptability, addressing resistance with empathy, and communicating the “why” behind workflow changes. Collaborate with newsroom leaders to develop rollout plans, assess training impact, and provide feedback loops that inform future process improvements. Ensure staff feel supported at every stage of change, from initial exposure to full adoption

AI Integration & Application Train staff on the effective use of AI-powered tools integrated into newsroom workflows, including transcription, metadata tagging, smart search (voice, face, object recognition), summarization, translation, and generative AI for tasks such as script assistance, formatting, and rough-cut editing

AI Policy & Governance Educate staff on Sinclair’s AI policies, ensuring responsible use of generative and assistive AI tools. Emphasize editorial review, transparency in AI-generated content, and adherence to data privacy, consent, and intellectual property standards. Work with leadership and compliance teams to keep training aligned with evolving governance guidelines and industry best practices

Qualification

Broadcast newsroom experienceNews production workflowsNRCS proficiencyVideo editing toolsContent publishing platformsTraining material creationInstructional designCloud-based production toolsCommunication skills