NCM · 1 day ago
Local Account Executive
Houston, Texas, United States
Full-time
Hybrid
Senior Level
5+ years expNCM is the country’s largest cinema advertising platform, seeking a Local Account Executive to drive revenue growth through new business development and maintain existing client relationships. The role involves achieving sales targets, managing a sales pipeline, and providing tailored advertising solutions to clients.
AdvertisingDigital MarketingMarketing
Responsibilities
Meet and exceed quarterly and annual sales budgets by promoting and qualifying NCM's full line of in-cinema, digital, OOH, and integrated data-driven solutions/platforms
Consistently hit monthly, quarterly, and annual revenue targets with demonstrated accountability for results
Maintain minimum revenue performance standards and achieve growth objectives year-over-year
Track and report on sales metrics, conversion rates, and pipeline velocity
Develop and maintain a robust sales pipeline with minimum 3x pipeline coverage of quarterly targets
Provide weekly pipeline updates to management including lead status, probability assessments, and expected close dates
Proactively identify and qualify new opportunities through research, networking, and cold outreach
Maintain accurate and up-to-date records in CRM with detailed pipeline progression tracking
Implement systematic pipeline review processes to ensure consistent deal flow
Drive 70% of revenue from new business acquisitions while maintaining existing client relationships
Develop and implement effective prospecting strategies to identify and engage new clients in designated territory
Conduct comprehensive market research to identify growth opportunities and emerging prospects
Execute cold calling, email campaigns, and networking activities to generate new leads
Build relationships with key decision-makers at target agencies and direct clients
Develop territory expansion plans and penetration strategies for untapped market segments
Develop deep expertise in assigned vertical categories (QSR, Retail, Automotive, Healthcare, etc.) to become the subject matter expert
Stay current on category trends, competitive landscape, and industry challenges affecting client businesses
Provide strategic consulting and insights to clients based on category knowledge and market intelligence
Attend industry conferences, trade shows, and category-specific events to build expertise and network
Present category-specific sales materials, case studies, and presentations
Collaborate with marketing team to develop category-focused marketing initiatives
Build and maintain strong relationships with assigned clients, ensuring a deep understanding of their business needs and objectives
Align National CineMedia's offerings with client goals and demonstrate ROI through data-driven solutions
Serve as primary point of contact for all client communications and campaign execution
Conduct regular business reviews and strategic planning sessions with key accounts
Ensure high levels of client satisfaction and retention
Collaborate with VP and cross-functional teams to ensure successful execution of advertising campaigns and initiatives
Present compelling presentations, proposals, and pitches that highlight the value of National CineMedia's services
Negotiate contracts and pricing while maintaining profit margins and company objectives
Develop account-specific strategies and tactical plans for revenue growth
Stay informed about industry trends and competitor activities to maintain competitive advantage
Provide regular sales forecasts, pipeline reports, and performance updates to management
Participate in weekly sales meetings and quarterly business reviews
Document all client interactions and maintain detailed account records in CRM
Communicate market feedback and client insights to product and marketing teams
Qualification
Required
Bachelor's degree in related field or equivalent experience
5+ years of experience in local sales, preferably advertising, media sales, and/or digital advertising
Proven track record of consistently meeting or exceeding sales targets for minimum 3 consecutive years
Demonstrated success in new business development with ability to generate 70%+ revenue from new accounts
Strong pipeline management skills with experience maintaining 3x+ pipeline coverage
Deep understanding of specific industry verticals with ability to develop category expertise
Proven record of successful lead generation and prospecting strategies
Strong analytical skills with ability to interpret data and draw actionable conclusions
Excellent communication, presentation, negotiation, and interpersonal skills
Proficiency in CRM software, pipeline management tools, and lead generation platforms
Advanced skills in Microsoft Office Suite, particularly Excel for data analysis
Ability to thrive in fast-paced, dynamic environment and adapt to evolving market trends
Excellent research skills and market intelligence gathering abilities
Self-motivated with strong work ethic and results-oriented mindset
Ability to work independently while collaborating effectively within a team
Ability to travel to meet with clients and attend sales meetings (minimum 80% local client meetings)
Preferred
5-7 years in advertising sales, media sales, or related sales field with proven track record of hitting numbers
College degree in a related field, or equivalent experience
Company
NCM
National CineMedia (NCM) is the largest cinema advertising platform in the US.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$55MKey Investors
CIT Group
2023-09-07Post Ipo Debt· $55M
2007-02-08IPO
Leadership Team
Ronnie Ng
Chief Financial Officer
Catherine Sullivan
President NCM
Recent News
2025-12-01
MarketScreener
2025-12-01
Business Wire
2025-12-01
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