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Upwind Security · 1 day ago

Marketing Operations Manager

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Upwind Security is looking for a Marketing Operations Manager to own the execution, maintenance, and continuous improvement of their go-to-market systems, analytics, and reporting. This role involves collaborating with Revenue Operations and Marketing Leadership to enhance workflows across various marketing technologies and ensure data-driven marketing efforts are executed efficiently.

Cloud InfrastructureCloud ManagementCloud SecurityInformation TechnologySoftware

Responsibilities

Serve as the first point of contact for Marketing Ops requests via Slack and other intake channels

Triage, clarify, and resolve day-to-day requests (lists, ownership updates, campaign questions, quick data fixes)

Investigate and resolve issues independently; escalate only true system or architecture problems

Identify recurring requests and turn them into documented, repeatable processes

Own campaign setup, tagging, and hygiene in Salesforce and HubSpot

Ensure event leads are properly uploaded, tagged, QA’d, and reflected in reporting

Build and maintain campaign and event dashboards

Perform retroactive cleanup on older campaigns and event lists as needed

Build and maintain custom Hockeystack dashboards to support:

Marketing channel performance

Campaign reporting

Product launches

Design, execute, and continuously improvement of SDR and lead flow processes to reduce leakage and manual handoffs

Implement, maintain, and improve lead flow processes across all marketing programs, including:

Implementing automated tracking and reporting in SFDC

Reducing manual copy/paste workflows

Improving data visibility across Marketing, SDR, and Sales

Monitor enrichment success and data quality, escalating to RevOps as necessary

Run proactive QA checks (missing owners, orphaned records, broken attribution)

Investigate and resolve “missing data” issues before escalation

Maintain UTM structure and generate new UTMs as needed

Support GDPR compliance, including data access and deletion requests

Execute onboarding and implementation of new marketing and sales technology tools

Own setup, QA, documentation, and ongoing maintenance for our marketing and SDR tech stack including integrations such as Salesforce, Hubspot, Hockeystack, Orum, Clay, Outreach, Lemlist, G2

Manage Clay workflows, credits, and billing

Prepare and maintain weekly marketing and GTM reporting and self-service dashboards

Proactively communicate analysis and insights of key data findings to marketing leadership

Build and maintain SDR dashboards for:

Weekly pipeline reporting

Quota attainment by individual SDR

Prepare inputs for quarterly board reporting related to marketing and pipeline

Validate data accuracy and consistency across systems before reports reach leadership

Support ad hoc leadership reporting with first-pass analysis and investigation

Create and maintain SOPs and how-to documentation for Marketing Ops processes

Communicate system changes and train marketing users on new workflows

Conduct research and execute lead list pulls using Clay, Salesforce, and sales engagement tools