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GMHC · 2 days ago

Manager, Content & Editorial

New York,NY,US

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $95K/yr

6+ years exp

GMHC is a nonprofit organization focused on public health and social justice, and they are seeking a Manager, Content & Editorial to lead content production across various channels. This role involves managing the editorial calendar, writing and editing high-visibility content, and collaborating with multiple teams for effective communication and fundraising efforts.

Health CareNon ProfitWellness

Responsibilities

Write and edit content on a monthly and weekly cadence, including: Organization newsletter, Website blogs and feature stories, Marketing emails and campaign copy, Direct response fundraising appeals, Donor communications and stewardship content, Program impact content, Event recaps and promotions, Leadership communications (remarks, bylines, LinkedIn drafts)

Draft op-eds or thought leadership pieces when appropriate

Turn complex program updates into clear, people-centered stories

Ensure content is accurate, sensitive, and aligned with GMHC values

Write press releases for organizational announcements, events, and campaigns

Draft media pitches and talking points as needed

Support VP Communications with media materials and rapid-response content

Write direct response fundraising copy for mail and digital campaigns

Partner with Development on appeal strategy, messaging, and donor segmentation

Draft development emails including cultivation, solicitation, and stewardship sequences

Write campaign narratives for major fundraising initiatives including AIDS Walk New York

Own and maintain editorial calendar across web, email, newsletter, and major campaigns

Coordinate inputs from across the organization to keep content moving

Edit and strengthen draft content from other writers to ensure one consistent voice

Build light templates and tools to make content intake easier for staff

Lead the content side of the website redesign

Conduct a content audit to identify what to keep, cut, or rewrite

Draft and revise copy for core pages (About, Programs, Services, Get Involved, Events, Donate, FAQs, etc.)

Create clear copy decks for review and approvals

Partner with Digital & Social on SEO basics and page structure

Support content migration and QA before launch

Work with Digital & Social to package long-form content into social and email formats

Partner with Creative Strategy to align copy with visuals and brand voice

Collaborate with Development on appeals, donor updates, and campaign narratives

Coordinate with Programs and other relevant departments to surface stories and ensure accuracy

Manage review and approval workflows

Apply stigma-free, people-first, and inclusive language in all content

Maintain accessibility and clarity standards across formats

Supervise interns or contractors as needed, with clear feedback and support

Manage multiple projects at once and meet deadlines without sacrificing quality

Communicate timeline risks early

Bring forward story ideas and content opportunities proactively

Stay current on content trends and nonprofit best practices

Recommend simple improvements to strengthen reach and clarity

Qualification

Content writingDirect response fundraisingWebsite redesignContent management systemsEmail platformsBasic SEOProject management toolsEditorial judgmentClear writing styleCommitment to inclusivityInterviewing skills