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Gymreapers · 23 hours ago

Director of Marketing

Nampa, ID

Full-time

Onsite

Director/Executive

8+ years exp

Gymreapers is building a high-performance, multi-channel marketing engine to support aggressive growth across various channels. The Director of Marketing is responsible for leading day-to-day execution and alignment across all marketing initiatives, ensuring that the strategy set by the VP of Marketing is effectively translated into actionable plans and measurable results.

ApparelConsumer GoodsFitnessManufacturing

Growth Opportunities

Responsibilities

Lead execution of marketing strategy defined by the VP of Marketing

Translate goals into quarterly priorities, plans, and KPIs

Ensure all marketing initiatives move forward on schedule and to standard

Act as the primary escalation point for execution issues and misalignment

Lead and align marketing functions including: Performance & growth marketing, Lifecycle (email & SMS), Brand, content, and creative, Influencer & athlete marketing, Events & activations, Amazon & marketplace marketing

Ensure shared priorities, clear ownership, and strong collaboration

Drive alignment between Marketing, Ecommerce, Product, and Operations

Lead execution of DTC marketing initiatives in partnership with Ecommerce: Paid media alignment, Funnel optimization, CRO testing roadmap, Lifecycle performance

Monitor marketing performance across DTC, Amazon, and Retail

Identify underperformance early and drive corrective action

Lead execution of GTM plans for all product launches and major campaigns

Partner closely with the GTM Project Manager to: Build and maintain launch calendars, Ensure cross-functional readiness, Enforce timelines and accountability

Ensure launches are consistent across all channels

Uphold Gymreapers’ brand standards across all outputs

Provide direction and feedback to Creative and Content leaders

Ensure creative supports both performance and brand objectives

Track execution health and key marketing KPIs

Provide clear updates, risks, and insights to the VP of Marketing

Support budget tracking and ROI analysis in partnership with Marketing Ops

Lead and develop marketing managers and team leads

Set clear expectations, performance standards, and accountability

Support hiring, onboarding, and performance management

Foster a culture of ownership and execution excellence

Qualification

Marketing leadershipEcommerce marketingPerformance marketingMulti-channel marketingCommunication skillsExecution focusOrganizational skillsTeam leadership