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Medela · 22 hours ago

Digital Marketing Manager-Amazon

McHenry, Illinois

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $110K/yr

5+ years exp

Medela LLC is a global leader in the mom and baby category, delivering science-based products that support mothers, babies, and healthcare professionals. They are seeking an experienced Amazon Digital Marketing Manager to own and lead Amazon advertising for Medela’s brand, managing all advertising activity across the U.S. and Canadian marketplaces.

Medical Device

Comp. & Benefits

Responsibilities

Own and manage Medela’s Amazon advertising strategy across all Amazon digital tools, including: Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP

Act as Medela’s internal authority on Amazon Ads, setting strategy and performance direction while partnering with an external agency for execution

Own and manage Medela’s Amazon advertising budget across the U.S. and Canada, including forecasting, allocation, bidding strategy, and keyword optimization

Analyze and optimize Medela’s campaign performance using Amazon metrics such as impressions, CTR, conversion rate, CPC, ROAS, and share of voice

Leverage Amazon tools and data sources including: Amazon Advertising Console, Amazon DSP, Amazon Marketing Cloud (AMC), Brand Analytics, Third-party platforms (e.g., Pacvue)

Translate performance data into actionable insights to drive continuous improvement and ROI

Deliver clear, data-driven performance updates and optimization recommendations to Medela’s internal stakeholders

Build and maintain Quarterly Business Reviews (QBRs) focused on Medela’s business objectives and growth opportunities

Communicate forward-looking strategies and investment rationale to leadership

Partner internally with Medela’s Sales, E-Commerce, and Marketing teams to align Amazon advertising with: Product launches, Promotional calendars, Media activations, Broader commercial goals

Collaborate externally with Amazon account teams as Medela’s brand representative to incorporate category insights, competitive analysis, and beta opportunities

Stay current on Amazon advertising trends, policies, and tools relevant to brand advertisers in the mom-baby category

Partner with Medela’s E-Commerce and Global Marketing teams to optimize Amazon PDPs, including: A+ Content, Brand Store, SEO, imagery, and copy

Ensure a cohesive, compliant, and high-performing brand experience aligned with Medela’s standards

Qualification

Amazon advertising experienceAmazon Ads ecosystemPerformance analyticsLarge advertising budgetsU.S.Canadian marketplacesMicrosoft Office SuiteStakeholder managementCommunicationCollaboration skillsProject management

Required

Bachelor's degree in Marketing, Business, or a related field

Minimum of 5 years of hands-on Amazon advertising experience working for a brand, seller, or agency

Expert-level proficiency across the Amazon Ads ecosystem, including DSP and advanced analytics tools

Proven success managing and optimizing large Amazon advertising budgets for a brand

Strong analytical skills with the ability to translate data into actionable insights

Experience managing campaigns across U.S. and Canadian marketplaces

Strong communication, collaboration, and stakeholder management skills

Excellent organizational and project management abilities

Proficiency in Microsoft Office Suite

Preferred

Experience in mom & baby, consumer products, healthcare, or regulated categories

Experience working in-house for a brand or with brand-owned Amazon accounts

Hands-on experience with Pacvue or similar Amazon optimization platforms

Experience operating in global or matrixed organizations

Company

Medela

Through advancing research, observing natural behavior, and listening to our customers, Medela turns science into care while nurturing health for generations.

Founded in 1961

Baar, ZG, CH

1001-5000 employees