Apply on Employer Site

Kids Empire · 1 day ago

Field Marketing Manager

Houston,TX,US

Full-time

Hybrid

Mid Level

3+ years exp

Kids Empire is establishing itself as the number one entertainment destination for families, and they are seeking a creative and dynamic Field Marketing Manager to help increase brand awareness and improve park performance. This role involves managing local store marketing, building yearly marketing plans, and collaborating with various teams to ensure effective execution of marketing strategies.

ChildrenMedia and EntertainmentOutdoors

Responsibilities

Building yearly marketing plans including activation concepts matching our development goals, marketing priorities and campaigns

Collaborating with the operations team to build marketing calendars for existing and upcoming parks to identify opportunities and be relevant in all local markets

Fostering relationships with the marketing teams of our major real estate partners to enhance awareness and traffic at their locations, including upcoming parks

Working with the marketing team to ensure materials and campaigns are delivered on-time

Working with the operations teams to ensure that event and campaigns are executed on-brand and on-time

Connecting the brand to our local teams, providing guidance and support on how to deploy the brand and marketing campaigns, while amplifying the operations teams needs to the brand and marketing team

Being the main point of contact for all solicitations (PR, events, filming, etc.) to assess opportunity and organize resources to take them

Ensuring parks visibility and information accuracy on major platforms (Maps, Yelp, etc.)

Monitoring performance to assess the efficiency and impact of local marketing efforts

Reporting to VP of Marketing and VP of Operations to validate plans and budget

Qualification

Field Marketing StrategyProject ManagementMarket AnalysisInterpersonal SkillsCommunication Skills

Required

Bachelor's degree in Marketing

3+ years of experience in retail field marketing, ideally in similar industries, such as entertainment, attractions, kids' concept or relevant industries, such as restaurant, sports or other activities

Excellent interpersonal skills

Strong project management skills and the ability to handle multiple tasks simultaneously

Ability to analyze market trends and consumer behavior to optimize marketing strategies

Hybrid position: Open to in-office work with our VP in New York or remote work

Frequent travel required to oversee the execution of local events or happenings