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Condé Nast Germany · 1 day ago

Executive Director, Audience Development

New York, NY

Full-time

Onsite

Director/Executive

$130K/yr - $200K/yr

10+ years exp

Conde Nast is a media company known for its brands like Bon Appétit and Epicurious, and they are seeking an Executive Director of Audience Development and Strategy. This role involves collaborating with editorial leadership to develop content strategies that drive audience growth and maximize revenue through analytics and consumer insights.

AdvertisingBrand MarketingDigital MediaLifestyle

Responsibilities

Collaborate with EIC and Executive Editor to ensure Bon Appétit/Epicurious’s content strategy across all platforms (digital, video, print, etc.) and verticals (cooking, recipes, restaurants, culture, etc.) is informed by audience development insights. Unify data, analytics, and company KPIs with EIC’s editorial vision with the goal of driving audience growth and conversion

Act as the chief liaison with the product team to enhance the brand’s suite of products (including bonappetit.com and the Bon Appétit app) for reader engagement, time spent, shopability, and subscription acquisition

Collaborate closely with Consumer Marketing groups to drive consumer revenue, including aiding in establishing top, middle, and bottom of the funnel strategies to increase subscriptions and provide more value for existing and new subscribers

Identify and execute on new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight. Explore and implement new distribution platforms and, in collaboration with the edit stakeholders, evaluate whether the brand should participate

In concert with editorial leadership, help to develop and oversee distribution strategies across multiple platforms that amplify and extend the reach of the brand’s content via catalog refreshes, newsletters, social, partnerships, and more, and present strategies to all levels of management

Together with the Editor in Chief and Executive Editor, play an active role in reviewing content proposals through the lens of our subscription and commercial goals, and help shape the tactics our storytelling teams deploy to meet the business’s needs

Collaborate with brand leadership on budget and headcount allocation to make certain spending decisions are aligned with business goals

Manage the Bon Appétit/Epicurious audience development team, including a newsletter editor and associate aud dev manager. Liaise with analytics lead on the central data analytics team

Collaborate cross-functionally with executive brand stakeholders and leadership across editorial, product, consumer marketing, commerce, and sales to develop and execute data-driven audience growth plans that are both consistent with the brand’s editorial missions and maximize consumer monetization

Work closely with brand leadership and the central analytics team to determine and meet growth and consumer-driven KPIs and ensure that they align with editorial and revenue strategy

Work with the central analytics team to define measurement and testing strategy, and conduct deep dives to identify new opportunities for brand growth and engagement

Collaborate with video and audio teams on new and existing programming and develop distribution strategies that maximize audience engagement and monetization across platforms

Work with editorial and commerce teams on strategy to drive consumer engagement to increase affiliate revenue for the brands

Work closely with business and sales teams to package and deliver against sponsorships across distribution channels, including site and newsletter executions

Qualification

Audience development strategyDigital media experienceData analytics proficiencySocial media knowledgeEmail marketing strategiesWeb analytics toolsEntrepreneurial mindsetPresentation skillsProblem-solving skillsCritical thinking

Required

10+ years of experience in the media or entertainment industry, digital advertising agency or online marketing, advertising, or publishing organization, with a thorough understanding of online business models and audience strategies

Deep understanding of and experience with all audience development channels (content refreshes, social, newsletter, and partnerships)

Detailed knowledge of social channels including but not limited to Facebook, Twitter, Instagram, Pinterest, and TikTok, and a deep familiarity with social analytics tools

Deep understanding of email strategies & testing, and experience with ESPs such as Sailthru

Detailed knowledge of major web analytics tools such as Google Analytics, Omniture, Parsely, and/or Chartbeat

Ability to clearly articulate and present analyses to all levels of management, including C-suite executives and editorial leadership

Entrepreneurial and digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical thinking skills