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Red Bull · 1 day ago

Director, Trade Marketing

Santa Monica, CA, USA

Full-time

Onsite

Director/Executive

$115K/yr - $173K/yr

10+ years exp

Red Bull North America is seeking a Director of Trade Marketing to oversee the strategic direction and implementation of trade marketing initiatives within the On Premise landscape. This role involves collaborating with various teams to enhance brand visibility, drive consumption, and manage a high-performing team while ensuring alignment with commercial goals.

Food and BeverageWholesale

Culture & Values

Responsibilities

Establish the long-term trade marketing vision and framework for all On-Premise segments, ensuring alignment with overarching brand and business strategies

Transform commercial priorities into effective marketing initiatives that boost Red Bull's visibility and sales momentum across various channels

Promote innovation and experimentation within trade marketing to achieve category leadership, retail excellence, and exceptional execution standards

Oversee the comprehensive planning and execution of programs that encompass the entire On-Premise spectrum, including commercial segments (LSRs, bars, restaurants), non-commercial segments (workplace, campus, fitness), and emerging markets (vending, catering, distribution)

Collaborate with the Senior Director of Key Account Marketing and the Senior Director of Festivals & Events to develop cohesive, scalable campaigns that reinforce Red Bull's leadership across all consumption occasions

Ensure that trade marketing initiatives effectively address both volume-driving and brand-building goals, striking the optimal balance between national consistency and local flexibility

Guide, mentor, and develop a team of trade marketing managers by setting clear objectives, defining performance metrics, and providing opportunities for growth

Cultivate a culture of creativity, accountability, and collaboration across all areas of trade marketing

Act as a thought leader and strategic partner to colleagues on the On-Premise Marketing Leadership Team, promoting alignment and synergy across various channel disciplines

Collaborate with the On-Premise Sales and Distribution teams to ensure trade marketing tools and programs are commercially relevant, actionable, and measurable

Create annual planning frameworks and commercial calendars that align brand marketing strategies with field execution

Enhance communication channels between headquarters and regional teams to ensure the efficient implementation and adoption of trade marketing initiatives

Supervise the creative and content development for all trade-facing materials, ensuring consistency and excellence in branding across various formats and partnerships

Develop design and messaging frameworks that align with Red Bull’s premium positioning, tailoring them to suit different environments and target audiences

Assess and enhance consumer and customer experiences at every stage of purchase and consumption

Take the lead in managing relationships with key agencies, vendors, and creative partners, ensuring quality, consistency, and alignment with Red Bull's brand and business objectives

Identify new partnership opportunities and capabilities that enhance execution, improve efficiency, and foster innovation across trade marketing channels

Establish and oversee vendor performance KPIs, ensure clarity in scope, and monitor compliance with contractual agreements

Manage the national trade marketing budget, ensuring resources are allocated efficiently and deliver measurable returns on investment (ROI)

Establish key performance indicators (KPIs) and tracking systems to assess trade marketing performance across metrics such as volume, visibility, and engagement

Oversee the annual point-of-sale (POS) and trade marketing planning process, ensuring seamless integration into the overarching On-Premise business plan aligned with BP cycles

Qualification

Trade MarketingStrategic PlanningCross-Functional CollaborationFinancial ManagementLeadershipAnalytical ThinkingCommunication SkillsPresentation SkillsCreativity

Required

10+ years of progressive experience in trade marketing, channel marketing, or commercial marketing within consumer packaged goods (CPG), beverage, or lifestyle brands

Demonstrated success in leading nationwide programs that align brand and commercial objectives across diverse customer segments and distribution models

Strong capabilities in strategic planning, financial management, and leadership

Extensive experience in cross-functional collaboration with Sales, Marketing, and Field Operations teams

Proven ability to balance creativity and analytical thinking — capable of strategic vision coupled with decisive action

Excellent communication and presentation skills, with a talent for influencing senior leadership and external partners