Amazing Explorers Academy ยท 1 day ago
Preschool Marketing Manager
Orlando, FL
Full-time
Onsite
Entry, Mid Level
$40K/yr - $55K/yr
2+ years expAmazing Explorers Academy is seeking a creative and results-driven Marketing Specialist to join their dynamic team. In this role, you will develop and implement marketing strategies to promote the preschool brand, increase enrollment, and enhance the organization's reputation within the local community.
Education Management
Responsibilities
Develop and implement comprehensive marketing strategies to promote our preschool brand, increase brand awareness, and drive enrollment growth
Create and manage marketing campaigns across various channels, including online and offline platforms, to effectively target and engage prospective parents and families
Conduct market research to identify trends, competitive analysis, and opportunities for market differentiation, and use the insights to inform marketing strategies
Develop compelling marketing collateral, including brochures, flyers, digital content, website updates, and social media posts, that effectively communicates the unique features and benefits of our preschool
Collaborate with the admissions team to create and implement lead generation and conversion strategies to increase enrollment numbers
Manage and optimize digital marketing efforts, including social media advertising, search engine marketing (SEM), search engine optimization (SEO), email marketing, and online listings
Monitor marketing analytics, track campaign performance, and generate reports to measure the effectiveness of marketing efforts and provide actionable insights
Coordinate with external vendors, agencies, and contractors to execute marketing initiatives and ensure brand consistency across all communication channels
Actively engage with parents and the local community through events, partnerships, and networking opportunities to foster brand loyalty and build strong relationships
Stay up-to-date with industry trends, emerging marketing strategies, and new technologies to continuously innovate and enhance marketing efforts
Qualification
Required
Bachelor's degree in marketing, communications, or a related field is preferred
Proven experience (2+ years) in developing and executing successful marketing campaigns, preferably in the education sector or with a focus on family-oriented brands
Strong understanding of marketing principles, including branding, positioning, target audience segmentation, and customer journey mapping
Proficiency in utilizing various digital marketing tools and platforms, such as social media management software, email marketing platforms, content management systems, and analytics tools
Excellent written and verbal communication skills with the ability to create compelling and engaging content for diverse audiences
Creative mindset with the ability to think outside the box and develop innovative marketing strategies
Analytical skills to interpret data, generate insights, and make data-driven decisions to optimize marketing efforts
Strong project management and organizational skills with the ability to handle multiple tasks simultaneously and meet deadlines
Proficiency in Canva, Adobe, and Mailchimp
Collaborative team player with excellent interpersonal skills and the ability to work effectively with cross-functional teams
Ability to commute/relocate: Orlando, FL 32827: Reliably commute or planning to relocate before starting work (Required)
Preferred
Marketing: 1 year (Preferred)
Benefits
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance
Company
Amazing Explorers Academy
Amazing Explorers Academy is a nurturing educational environment where little minds open up to develop lifelong learning skills designed to inspire, connect and engage the great minds of the 21 st century.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase