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Washington Nationals · 1 month ago

Director, Partnership Solutions

Washington, DC

Full-time

Onsite

Director/Executive

$120K/yr - $125K/yr

8+ years exp

The Washington Nationals is a professional baseball team, and they are seeking a Director of Partnership Solutions to lead their Corporate Partnership Solutions team. This role involves crafting strategic approaches to partnerships, optimizing partner campaigns, and leveraging data to drive growth and renewal opportunities.

Sports

Responsibilities

Lead the Corporate Partnerships’ insights efforts with respect to data and analytics to identify impactful insights to support general go-to-market materials, prospect sales pitches and partner presentations

Build and manage central dashboards that monitor cross-channel performance, analyzing data from a wide variety of sources to develop holistic views of partnership impact

Create compelling valuation and brand equity reports that align with partners’ strategic goals and brand positioning objectives

Present deliverables to internal and external audiences, ensuring insights are relevant, understood and actionable

Own relationships with external research vendors and platforms, ensuring delivery excellence and strategic alignment

Work with the Business Strategy & Analytics team to design new systems and models for storing, sharing and visualizing research outputs to increase stakeholder access and usage

Partner with cross-functional teammates to create new revenue generating platforms for new sales, renewals and upselling opportunities

Lead bi-weekly meetings to identify industry and category best practices as well as new brand targets

Lead the development of data-backed go-to-market strategy for priority categories, leveraging first- and third-party data

Lead in-depth industry and category analysis and benchmarking for white space and emerging areas

Develop and level-up sales enablement tools for prospects and renewals, including but not limited to: proposals, term sheets, prospecting sheets, thought starters, best practices, etc

Work with the Sales team to identify the business objectives of a prospect and translate them into a comprehensive, measurable marketing solutions

Identify strategic growth opportunities for the purpose of renewals and upsells

Work with Activation to meet and exceed partner KPIs

Develop concepts for incremental opportunities

Oversee the annual rate card analysis for all sold and available assets

Proactively identify and capitalize on new sales opportunities that support the brand and business

Evaluate and provide strategies to create new inventory based on historical sales data from MLB and the marketplace

Develop and run systems and processes to empower the Sales and Activation teams to work more efficiently and effectively

Develop foundational policies, standard operating procedures and best practices with respect to corporate partnerships and insights and analytics

Work with cross-functional teammates to establish standard operating procedures that are transparent, efficient and effective

Support a work environment where teamwork, integrity and innovation thrive

Serve as the departmental liaison with the Business Strategy & Analytics and CRM cross-functional teammates

Qualification

Partnership measurementMarketing analyticsBrand strategyData storytellingSalesforceMicrosoft 365Project managementNegotiation skillsProblem-solvingRelationship buildingCreative thinkingCommunication skills

Required

Bachelor's Degree in business administration, marketing, statistics, sports management, communications or other related field

8+ years of experience in brand strategy, sales and/or activation at a brand, team, league, agency and/or media setting

5+ years of experience in working with partnership measurement, marketing analytics and/or sponsorship strategy, translating complex data into clear, compelling narratives

Excellent written and verbal communication skills

Excellent negotiation skills

Strong storytelling capabilities, crafting clear and compelling stories from insights and analytics

Strong project management and organizational skills

Motivated by 'thinking outside of the box' and 'challenging the status quo'

Proven problem-solving skills

High proficiency in platforms such as Nielsen, YouGov, Vision Insights, Zoomph and/or other syndicated tools

High proficiency in Microsoft 365, Salesforce (or other CRM), etc

Passion for sports marketing, sponsorships, promotions and media sales

Ability to be proactive, to take initiative and to communicate progress

Ability to manage complex deliverables across multiple timelines

Ability to build strong relationships with internal cross-functional teammates as well as externally with prospects, partners, agency partners and other key stakeholders

Solutions-driven

A self-starter and strategic, creative thinker with experience in defining tasks, seeking inputs and feedback and evolving work where applicable

Ability to handle multiple tasks simultaneously in fast-paced environment

Uphold Core Values: Integrity, Innovation, and Teamwork. These core values set the tone in everything we do, help us succeed on and off the field, make a difference in the community and provide the best guest experience in sports. It is important that the person in the position commits themselves to these core values so that we can constantly move forward in the same direction – Together